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The Big(ger) Marketing Shift

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Bazaarvoice says that between 75% - 80% of all online shoppers read online customer reviews (or peer reviews). Before buying anything, consumers know what they're getting into and because this content exists, it's increasingly more difficult for a brand to sell a sub-par product or service. The last new item comes from eMarketer.

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Social Media Strategy Daily News

Proactive Report

According to research from Bazaarvoice and The CMO Club , more marketers will measure success with conversions than by tallying fans and followers, positive buzz and a variety of other “soft” metrics. Read the article>> Companies Need to Prepare for Being Asked to Provide Content for E-Discovery.

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Social Pros 8 – Ian Greenleigh of Bazaarvoice

Convince & Convert

This episode features Ian Greenleigh , the Manager of Content and Social Strategy for Bazaarvoice. Ian Greenleigh , who’s the Manager of Social Media Strategy and Content for Bazaarvoice is going to be joining us in just a minute. ” This sounds like a case study for great content that was really marketed well.

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Social Pros 8 – Ian Greenleigh of Bazaarvoice

Convince & Convert

This episode features Ian Greenleigh , the Manager of Content and Social Strategy for Bazaarvoice. Ian Greenleigh , who’s the Manager of Social Media Strategy and Content for Bazaarvoice is going to be joining us in just a minute. ” This sounds like a case study for great content that was really marketed well.

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The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity SMM

These are the leaders in the information and communications technology sector who truly “get” social media and social business. Now a Business Information Analyst at The Mint Partnership, Valerie has an extensive background in the architecture and engineering industry. ’” Valerie Bianco. valeriemichelle.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

There was no shatteringly impactful takeaway from SXSW 2010, as it seems we’ve entered a (sure to be brief) innovation lull. South by Southwest is distinct in its programming methodology, letting attendees vote (in part) for which sessions will be staged, which unfortunately makes for a lot of extra-pithy titles with weak content.