Remove 2010 Remove B2B Remove Marketing Remove Radian6
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20+ Cool Social Media and Web Tools

Webbiquity SMM

Trackur is sort of Google Alerts on steroids and competes with products like Radian6 and Attentio. 5 Free B2B Marketing Tools by Modern B2B Marketing. These are familiar but essential tools for the b2b marketer’s toolbox. Share this on Technorati. Tweet This!

Tools 188
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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Yes, social media applies to B2B. In fact, social media can be MORE transformative for a B2B company than a B2C company. In fact, social media can be MORE transformative for a B2B company than a B2C company. Are there differences between B2B and B2C in social media? The statistical similarity shocks me.

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CMO Challenges in Driving Data into Insights

Buzz Marketing for Technology

A recent Forrester report called The Intelligent Approach to Customer Intelligence does a good job outlining the challenges of creating data that can truly be used for driving strategic marketing decisions (what they call Strategic Intelligence). But for most B2B marketers like myself – we tend to optimize by the channel of data that we have.

Data 100
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CMO Challenges in Driving Data into Insights

Buzz Marketing for Technology

A recent Forrester report called The Intelligent Approach to Customer Intelligence does a good job outlining the challenges of creating data that can truly be used for driving strategic marketing decisions (what they call Strategic Intelligence). But for most B2B marketers like myself – we tend to optimize by the channel of data that we have.

Data 100
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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

To be fair, I’ve only included those I’ve actually used (Radian6, Sysomos, Spiral 16) or tested (Meltwater, SM2). She specializes in social media strategies that lead to actionable plans to achieve real world objectives. I’ve started a comparison chart, based only on my own experience and opinion, for you to use and update as you see fit.

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Build Your Brand a Social Content Ladder in 5 Steps | Blogging and.

Convince & Convert

Taxonomy is incredibly important in social media because it’s the most direct link between the worlds of social and search marketing. Too many companies and organizations are reinventing the content wheel for every social outpost they maintain.

Brands 145
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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Advanced social media analytics and ROI calculations often require tying together disparate systems, and looking for causation (or at least correlation) between social media success and business outcome.