Convince & Convert

MARCH 25, 2010

Swix also plans to publish its own API so that third-parties can push and pull Swix data into other applications. Advanced social media analytics and ROI calculations often require tying together disparate systems, and looking for causation (or at least correlation) between social media success and business outcome.

Social Media 117

Social Media Strategy Statistics Metrics 117

Social Media Strategery

AUGUST 18, 2010

Development Social Media Social Media Integration in Higher Education Wed, Aug 18, 2010 Miscellaneous , Personal The following is a guest post by Jen Dryer , a current student at the University of Southern Indiana. Community Manager at Radian6 @VargasL [link] Jennifer Dryer I’m glad you appreciate this as a student’s perspective.

Education 135

Education Social Media Gov 2.0 Class 135

Convince & Convert

JUNE 11, 2010

Amber is Director of Community for Radian6 , co-proprietor of the influential Brass Tack Thinking blog (formerly Altitude Branding), a cool mom, a motivating force, and a hell of a flautist). I want to talk to you about marketing and PR, too. I want to talk to you about marketing and PR, too. Seriously, thank you.

Upcoming 124

Upcoming Project News Social Media 124

Buzz Marketing for Technology

MARCH 1, 2011

Almost 5 years ago I started this blog with the notion exploring the changing definition of Buzz Marketing in light of this new thing I saw on the horizon called “Social Media”. Having owned both Radian6 and Networked Insights side by side I realized there was a big difference between “data and insights”. Technology.

Radian6 215

Radian6 Data Analytics Applications 215

Social Media Strategery

AUGUST 8, 2010

Development Social Media Identify the Right People to Manage Your Social Media Initiatives Mon, Aug 9, 2010 Government 2.0 , Prof. Not whether that’s the Chief Marketing Officer or the Director of Public Affairs or the Community Relations Lead, but actual names of people. Radio Hot Links – August 10, 2010 | Gov 2.0

Gov 2.0 139

Gov 2.0 Social Media Social Media Management Organization 139

Convince & Convert

SEPTEMBER 21, 2010

Objective Marketer This power-user Twitter app is the preferred vehicle for Guy Kawasaki. I use Objective Marketer for all of my in-advance Tweets, and when I want to engage in some headline and/or time of day testing. Disclosure: Objective Marketer gave me a free account) Note: There are thousands of Twitter apps (literally).

Social Media 167

Social Media Strategy Consultant Tweetdeck 167

Convince & Convert

MARCH 16, 2010

Growth Is Slowing The true size of the Twitter audience is a bit tricky to pin down because 55% of its users do so via third party and mobile applications. Young People Don’t Use It Today’s marketing coordinator is tomorrow’s CMO, and younger Americans don’t embrace Twitter. It allows a sniper vs. shotgun approach to marketing.

Social Media 124

Social Media Strategy Foursquare Social CRM 124

Convince & Convert

JUNE 21, 2012

I am your host, Jay Baer, joined today again for the second week in a row, here on episode number 21, the official reaching drinking age episode, the marketing manager for Argyle Social, Ms. Jay : Yeah, and even insofar as Salesforce is developing a robust social marketing platform, there are other people trying to create similar platforms.

Radian6 118

Radian6 Social Media Company Statistics 118

Webbiquity SMM

MARCH 4, 2014

No longer is the brand, or corporate image, tightly controlled by a few senior executives, marketing communications specialists, and PR spokespersons. ” Social media is fundamentally changing the nature of marketing, and employees are crucial to successfully navigating this transition.

Review 205

Review Radian6 Guidelines Policies 205