Waxing UnLyrical

FEBRUARY 1, 2011

Seth mentioned using web analytics, and acknowledged that correlating PR activities to offline business outcomes is more difficult. Market mix modeling is an option (and one that he mentioned) but not inexpensive, so out of the reach of many companies. Finally, what are some cost-effective ways of correlating outputs to outcomes?

Postrank 193

Postrank Metrics Tourism WordPress 193

Waxing UnLyrical

OCTOBER 6, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Let Your Freak Flag Fly October 6th, 2010 Tweet This is a guest post by Narciso Tovar This past week, I gave a presentation to the Dallas IREM group about the importance of giving social media a second look.

Class 182

Class Postrank Comments Tourism 182

Waxing UnLyrical

NOVEMBER 4, 2010

A while back, I was looking at my Google Analytics for WUL and I noticed that my 404 page , i.e. the one you get when the server can’t find the page you’re looking for on a particular site, was the 4th most highly-trafficked page on my blog. First, you… Image: Kate Sumbler via Flickr , Creative Commons Hold on!

Class 241

Class Tumblr Template Templates 241

Waxing UnLyrical

DECEMBER 5, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Weekly Roundup: Unsung Heroes December 5th, 2010 Tweet I think the whole Digital Death thing has been playing on my mind more than I realized. from Chuck Hemann ‘s Analytics is King.

Class 202

Class WordPress Postrank Comments 202

Kikolani

JANUARY 26, 2010

One of my goals for 2010 is to attend some events / seminars / conventions pertaining to blogging and social media, and today was a great start as I attended the Social Media Arizona event in Tempe. 2010 SEO Trends. Social Media and Search by Arnie Kuenn of Vertical Measures was a great presentation on search trends in 2010.

ROI 114

ROI SEO Social Media Tips 114

Waxing UnLyrical

JANUARY 23, 2011

Digital Analytics edition.] Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Why: As a non-techie myself, I love it when I get great explanations I can understand that are not written in Klingon. 1,724 words, but does it really feel like it? I wish I’d known that.

Class 119

Class Postrank Tourism WordPress 119

Waxing UnLyrical

JANUARY 13, 2011

With Google Analytics I can see if people are engaging with our blog’s content and then use that information to adapt to the preferences of site visitors. My favorite thing to do in the morning is check Google Analytics to see where our site visitors are coming from. So pitching the merits of going paperless was a no-brainer.

Project 170

Project How To Class Posterous 170

Waxing UnLyrical

DECEMBER 21, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali 7 Reasons To Add Amplify To Your Social Networks December 21st, 2010 Tweet I first heard about Amplify earlier this year; I believe it was at the January chapter meeting of IABC/DC Metro. as "success."

Social Networking 270

Social Networking Class Comments Conversation 270

Akamai Marketing

MARCH 29, 2011

Then measure it.You can use Google Analytics, PostRank or even (GASP!) Think beyond the marketing team. Determine what the benefits to blogging will be. Are you trying to create community? Are you hoping to help along your SEO efforts? Then live it. your own set of metrics. Have fun with it and so will your customers.

Press Release 238

Press Release Technorati Klout Metrics 238

Waxing UnLyrical

NOVEMBER 18, 2010

November 18th, 2010 Tweet Guest post by Seth Duncan As a researcher in the PR industry, I couldn’t be more excited about some of the advances I’ve seen around automation in media measurement over the past several years. votes, comments, inbound links) and web analytics data (e.g. website visitors and sales leads) 3.

Crimson Hexagon 200

Crimson Hexagon Sentiment Analysis Sample 200

Waxing UnLyrical

NOVEMBER 21, 2010

Beginners’ guide to web data and analytics: ten steps to love and success , from Avinash Kaushik’s Occam’s Razor. Suffice it to say that if you’re trying to make sense of web analytics, this is a great place for you to start. My letter to the C-Suite , by John Lovett over at Web Analytics Demystified.

Postrank 119

Postrank Conference Tourism Analytics 119

Techipedia: Tamar Weinberg

JUNE 16, 2010

You will be able to gather enough data from your own campaigns to help you improve your online marketing. Am I integrating offline marketing with my social profiles? Some tools you can use are Social Mention , Trackur , and PostRank. You can also get Google Analytics installed on your Facebook Fan page.

Questions 277

Questions Social Media How To Postrank 277

Viper Chill

MAY 6, 2010

You can find ideas in literally any niche, with some examples being their marketing , finance , gadget and humour sections. While the service was a little too basic to pay for, I do still enjoy the company’s Postrank tool. Especially in regards to my own affiliate marketing strategy. BTW, nice post.

How To 77

How To Delicious StumbleUpon Postrank 77

Waxing UnLyrical

NOVEMBER 1, 2010

November 1st, 2010 Tweet The first part of this post is a guest post by Gary McCormick, APR, Fellow PRSA , president & CEO of the Public Relations Society of America (PRSA). So boom, they latch onto what their senior colleagues – and oftentimes the “marketing&# folk – think is “good&# measurement.

Class 258

Class Education Metrics Creative Commons 258