Waxing UnLyrical
DECEMBER 21, 2015
Content Marketing: Without Community, It’s Only Half the Equation. And I think people, I mean marketers, sometimes forget how important people, I mean the community, are (is). Analytics: the Sideways Approach to Measuring PR. And analytics are at the heart of this approach.” It goes back a bit – to 2010!
Waxing UnLyrical
DECEMBER 16, 2013
As many of you know, I started the #measurePR Twitter chat back in 2010. She was kind enough to post this recap of the chat which covered creating an effective measurement plan, linking content, Google Analytics (and its PR dashboard), and much, much more. Happy Monday! Tweets from #measurepr with @shonali and @sallyfalkow.
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Waxing UnLyrical
DECEMBER 19, 2010
Five ways to make your listening reports better , from Chuck Hemann ‘s Analytics is King. Delegating email with Gmail , from Duct Tape Marketing. Get Shareaholic test Filed under Weekly Roundup | Tags: analytics , brand building , email marketing , SEO | Comment (0) Site settings comment help? Wanna Subscribe?
Waxing UnLyrical
NOVEMBER 4, 2010
A while back, I was looking at my Google Analytics for WUL and I noticed that my 404 page , i.e. the one you get when the server can’t find the page you’re looking for on a particular site, was the 4th most highly-trafficked page on my blog. First, you… Image: Kate Sumbler via Flickr , Creative Commons Hold on!
Waxing UnLyrical
FEBRUARY 1, 2011
Seth mentioned using web analytics, and acknowledged that correlating PR activities to offline business outcomes is more difficult. Market mix modeling is an option (and one that he mentioned) but not inexpensive, so out of the reach of many companies. Finally, what are some cost-effective ways of correlating outputs to outcomes?
Waxing UnLyrical
OCTOBER 6, 2010
Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Let Your Freak Flag Fly October 6th, 2010 Tweet This is a guest post by Narciso Tovar This past week, I gave a presentation to the Dallas IREM group about the importance of giving social media a second look.
Waxing UnLyrical
DECEMBER 5, 2010
Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Weekly Roundup: Unsung Heroes December 5th, 2010 Tweet I think the whole Digital Death thing has been playing on my mind more than I realized. from Chuck Hemann ‘s Analytics is King.
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