Web analytics is a balance of a number of different disciplines, but unlike a #16 seed in the NCAA basketball tournament, it’s never one-and-done.  A recent web analytics engagement at SIGMA put the spotlight on an outcome where the results of multivariate testing conflicted with what came next. combination of web analytics data and a wealth of voice-of-customer data gave a very clear picture of the situation. About the Author : Andrew Lucyszyn is a Web Marketing Analyst with  SIGMA Marketing Group. Subscribe to the Fifth Gear Analytics newsletter. MORE >>

Adding marketing analytics to the mix improved lead generation results. This analytical approach focused on leveraging important customer/prospect data history that the client maintains for each business. This is just one method of marketing analytics you can apply to your customer data to increase ROI through your call center or sales efforts. Resources: Call Center/Lead Generation Optimization Case Study – SIGMA Marketing Group. About the Author: Paul Raca is the Vice President of Marketing Analytics at  SIGMA Marketing Group. MORE >>

By now, most marketers have embraced the digital channel and the fact that a majority of consumers are spending a significant amount of time playing, researching, transacting and communicating on the Web. According to “Advertising Age’s 2010 Digital Market Facts&# (Feb 22, 2010), Internet spending as a percent of all U.S. marketing spend is estimated to reach over 20% by 2012. This will represent well over $150 Billion in marketing dollars allocated to interactive! Web Analytics 2.0 Web Analytics. content or marketing strategy. MORE >>

Read on to learn how social media is changing PR, how pitching bloggers is different from traditional media outreach, how to optimize press releases for search and online distribution, which tools should be in your social PR toolbox and more here in some of the best articles and blog posts on social PR of 2010 so far. by MediaPost Marketing Daily Commentary. Pros & Cons of Applying Social Media to Traditional PR Campaigns by Howell Marketing Strategies. SESNY: 5 Tips To Optimize Press Releases For Search by TopRank Online Marketing Blog. Like what? Digg this! MORE >>

With the amount of helpful content about social media marketing growing faster than Facebook’s user base or Lindsay Lohan’s court appearances, it’s tough to keep up. Social Media Marketing Tips, Tactics and Guides. Despite the widespread use of the phrase “social media marketing,&# marketing is not the only business use of social media, as John Jantsch reminds us. Social media has dramatically altered the buying process as well as marketing practices. 10 Essential Social Media Tips for B2B Marketers by Mashable. by Kuno Creative. MORE >>