2010 Analytics Cymfony Marketing 
Dave Fleet
JULY 5, 2010
January 2010. February 2010. April 2010. April 2010. Audience – a sales- and marketing-focused tool to help measure ROI and optimize marketing and community engagement. Strong analytics. Acquired by. Jive Software. Scout Labs. Lithium Technologies. Note: CNW Group is a 76design client.
Net-Savvy Executive
MARCH 30, 2011
Other acquisitions have tied SMA firms to PR/media (Sysomos/Marketwire, Brandtology/Media Monitors), market research (Cymfony/TNS, Umbria/JD Power, Evolve24/Maritz), and marketing management (Techrigy/Alterian). Converseon blurs the lines that divide research, creative marketing, and management consulting services.
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