Remove 2010 Remove Advertising Remove Marketing Remove Radian6
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This Weeks #Social Media Topic: Managing the Marketing Mix: Which Channel is More Effective?

Direct Marketing Observations

Posted: April 26th, 2010 By: Jason Breed. On its surface, this topic is a “status quo” topic, one that fits into the traditional advertising model that says radio, television and print are channels therefore the Internet is a channel too. we are all new-age digital marketers. Consumers have changed!

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Best of #SMAZ – Blogging Tips, Social Media ROI, & SEO

Kikolani

One of my goals for 2010 is to attend some events / seminars / conventions pertaining to blogging and social media, and today was a great start as I attended the Social Media Arizona event in Tempe. 2010 SEO Trends. Social Media and Search by Arnie Kuenn of Vertical Measures was a great presentation on search trends in 2010.

ROI 114
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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

To be fair, I’ve only included those I’ve actually used (Radian6, Sysomos, Spiral 16) or tested (Meltwater, SM2). She specializes in social media strategies that lead to actionable plans to achieve real world objectives. I’ve started a comparison chart, based only on my own experience and opinion, for you to use and update as you see fit.

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The Nightmare Public Relations Professional and How to Stop Him

Techipedia: Tamar Weinberg

Search for blogs via paid tools such as Radian6, TruPulse, and Trackur. Reply Barb Chamberlain February 11, 2010 at 2:41 pm I think I’m throwing up a little in my mouth at the second email that PR person sent. BarbChamberlain Reply Tamar Weinberg February 11, 2010 at 2:43 pm Amen, Barb. Seriously, I do not read them.

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Build Your Brand a Social Content Ladder in 5 Steps | Blogging and.

Convince & Convert

Taxonomy is incredibly important in social media because it’s the most direct link between the worlds of social and search marketing. Too many companies and organizations are reinventing the content wheel for every social outpost they maintain.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Turning your customers into advocates and marketers on behalf of your brand pays off a lot more when you’re selling $10,000 pieces of manufacturing equipment, than it does when you’re selling $3 cans of Pringles. What this means is that in reality, B2C and B2B marketers are largely using the same social tactics.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Advanced social media analytics and ROI calculations often require tying together disparate systems, and looking for causation (or at least correlation) between social media success and business outcome.