Buzz Marketing for Technology

DECEMBER 8, 2010

Around this time last year I wrote about the 10 B2B Marketing Predictions for 2010 and while I would say 7 out of 10 have already materialized and the others are on their way. Facebook Advertising – will continue to improve and unfortunately get more expensive. Share this on del.icio.us. Stumble upon something good?

B2B 279

B2B Marketing Mobile CPM 279

Buzz Marketing for Technology

FEBRUARY 2, 2011

Brinker recently published an article in Advertising Age titled, The Case for a Chief Marketing Technologist (September 29, 2010), in which he states: “Marketing has become deeply entwined with technology. In researching the concept further, I came across the Chief Marketing Technologist blog by Scott Brinker.

Marketing 265

Marketing iPad Applications B2B 265

Twist Image

NOVEMBER 12, 2010

Conversely, almost one in five adults 55 and older say that they never trust that advertising is honest (18%), compared to less than one in ten 18-34 year olds who say the same (8%)." Trust is happening in advertising, but it's hard to make people loyal (and to keep them that way). The last new item comes from eMarketer.

Bazaarvoice 108

Bazaarvoice iPad Marketing Loyalty 108

Idaconcpts

JUNE 6, 2011

The advertisement depicted George Orwell’s 1984 dystopian with IBM as big brother and Apple as the female heroine. The phenomenal success of the iPod laid the foundations for future products including the Apple iPhone, MacBook and Apple iPad. In June 2010 the iPhone 4 broke records with over 600 000 registered preorders.

Apple 143

Apple iPad iPhone Microsoft 143

Twist Image

SEPTEMBER 6, 2011

It's hard to get excited about something called, HTML5 , but if you're in the business of media, marketing and/or advertising, you should be excited. The past few years have seen some very interesting shifts from the importance of websites to the importance of apps (need I remind you of the August 2010 Wired cover story, The Web Is Dead.

iPad 102

iPad Apple iPhone Policies 102

Twist Image

MAY 21, 2013

It''s still somewhat shocking to think that the iPad was first introduced on April 3rd, 2010, and we now live in a world where more iPads are being sold than any PC manufacturer sold of their entire PC line (and this has been a constantly growing trend since 2012). Eventually, he unveiled that the fourth screen was the tablet.

iPad 105

iPad Tumblr Yahoo iPhone 105

Danny WhatMough

FEBRUARY 15, 2010

Five reasons the iPad will blah blah blah Kindle. Belgian advertising agencies strike. Ding ding: it’s Google versus Facebook. Facebook Mobile Now Has 100 Million Monthly Users. New BBC Director Mandates Journalists Use Social Media. Guest Post! Buzz asks more questions than it solves. What’s the (Google) Buzz?

API 40

API iPad B2B Mobile 40

Danny WhatMough

FEBRUARY 15, 2010

Five reasons the iPad will blah blah blah Kindle. Belgian advertising agencies strike. Ding ding: it’s Google versus Facebook. Facebook Mobile Now Has 100 Million Monthly Users. New BBC Director Mandates Journalists Use Social Media. Guest Post! Buzz asks more questions than it solves. What’s the (Google) Buzz?

API 40

API iPad B2B Mobile 40

Idaconcpts

JULY 11, 2011

The advertisement depicted George Orwell’s 1984 dystopian with IBM as big brother and Apple as the female heroine. The phenomenal success of the iPod laid the foundations for future products including the Apple iPhone, MacBook and Apple iPad. In June 2010 the iPhone 4 broke records with over 600 000 registered preorders.

Apple 98

Apple iPad iPhone Microsoft 98

Twist Image

MAY 29, 2015

What does advertising do? Advertising sells the notion of happiness. This, coupled with the context of how and where the consumer is, creates a different dynamic for marketers and advertisers. How many times have you found yourself lying in bed at home for hours on end flicking around on an iPad ? advertising.

iPad 40

iPad Microsoft Advertising Mobile 40

Adam Sherk

SEPTEMBER 10, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Why the News Business Isn’t Profitable by Guest on September 10, 2010 This is a guest post from Aaron Goldman , author of Everything I Know about Marketing I Learned from Google. But it’s those commercial queries that are so desirable to advertisers.

News 121

News Press Release Survey SEO 121

Convince & Convert

JANUARY 9, 2012

Given that I almost never watch television without an iPad nearby, I quickly retweeted displeasure about the commercial. Especially in a highly subjective arena like advertising, tastes vary widely. The description notes that it was created for the Doritos Crash the Super Bowl crowdsourced video contest in 2010. Hell, 12.7%

Sentiment 115

Sentiment Sysomos Crowdsourcing Visible Technologies 115

Diva Marketing Blog

JULY 11, 2014

In your opinion is this a trend and if so, where does it leave content producers in terms of advertiser value? Yet media and marketers desperately want it to work because it would add value to media ad inventory and impact to marketer advertising efforts. Started in 2010, Rubinson Partners, Inc. Diva Marketing : Thanks Joel!

Research 83

Research Smart Phone Aggregator Advertising 83

Convince & Convert

JANUARY 9, 2012

Given that I almost never watch television without an iPad nearby, I quickly retweeted displeasure about the commercial. Especially in a highly subjective arena like advertising, tastes vary widely. The description notes that it was created for the Doritos Crash the Super Bowl crowdsourced video contest in 2010. Hell, 12.7%

Sentiment 87

Sentiment Sysomos Crowdsourcing Visible Technologies 87

Convince & Convert

APRIL 8, 2010

After a few days of messing around with it, the iPad reminds me very much of that remote control with a cord. Most of the chatter leading up to the iPad’s release was around how would it perform against standard computing tasks. I use my iPad instead of my iPhone, not instead of my MacBook. Same with email.

iPad 136

iPad Content iPhone Wireless 136

Convince & Convert

FEBRUARY 11, 2010

February 11th, 2010 |Written By: Jay Baer | View Comments Tweet Guest post by Bob Dennis , freelance Web designer with experience in everything from audio production to social networking. After two-and-a-half years, iPhone app developers are getting fed up with Apple’s lengthy and often inconsistent approval process.

Social Media 113

Social Media Strategy Apple iPhone 113

Diva Marketing Blog

JULY 11, 2014

In your opinion is this a trend and if so, where does it leave content producers in terms of advertiser value? Yet media and marketers desperately want it to work because it would add value to media ad inventory and impact to marketer advertising efforts. Started in 2010, Rubinson Partners, Inc. Diva Marketing : Thanks Joel!

Research 40

Research Smart Phone Aggregator iPad 40

Convince & Convert

APRIL 13, 2010

I also recommend it on the iPad. See my review of the iPad review here) This content would also make a fantastic Facebook application. All of us have influences. People who have educated, inspired, engaged, supported us. Or maybe just kicked us in the ass when we needed it. He's always encouraging me.

Social Media 112

Social Media Strategy Influencer Education 112

Webbiquity SMM

JANUARY 2, 2013

” The only tactic that fares worse is print advertising (9% very effective vs. 30% not effective). ( Blogging generally gets the largest share of inbound marketing budgets, followed by social media, SEO (if calculated separately from blogging) and PPC advertising. B2B Lead Blog ). The answer is…unknown. iMedia Connection ).

Social Media 245

Social Media B2B Marketing SEO 245

Kikolani

NOVEMBER 7, 2011

Thank goodness for my iPad which kept me otherwise entertained! If you are trying to get brand advertising/sponsors, remember that brands like people with influence on multiple platforms. I downloaded it on my iPad, and there it was in the Acknowledgements. Blog World 2010 Recap – My Notes and Experiences.

Hotels 153

Hotels eBook Screencast iPad 153

The Way of the Web

OCTOBER 15, 2010

The Association of Online Publishers 2010 summit opened today, with experimentation and innovation as key items mentioned by chairman Tim Faircliff. The worrying thing is that we’re still reiterating that need in 2010. The worrying thing is that we’re still reiterating that need in 2010. And when it comes to print?

Publishing 28

Publishing Automotive iPad Microsoft 28

Convince & Convert

JUNE 11, 2010

Sometime around next February (in time for SXSW), you’ll be able to hold in your hands, ponder on your Kindle, show off on your iPad, and maybe even listen on your headphones to a new book from me and my pal Amber Naslund. This will be on my iPad next spring, for sure. This will be on my iPad next spring, for sure.

Project 124

Project Upcoming News Social Media 124

Techipedia: Tamar Weinberg

AUGUST 2, 2011

One is Hootsuite for iPad. Advertising the campaign and making it seem popular already can help build that success. For some campaign, spending money in advertising can be worth it to jump start the program. an online marketing company that resulted when four companies merged into one in 2010. Chris Winfield.

Tools 277

Tools Tips Marketing Social Media 277

ProBlogger

JUNE 24, 2011

It has been a year now since an eventful day when I was browsing the Internet and clicked on an advertisement that seemed an obvious scam: Get 90% off a new iPad. As it turned out, it wasn’t a scam, just misleading advertising … and thus began my blog on penny auctions , which are a class of entertainment auctions.

Adsense 40

Adsense Affiliate marketing CPA Blogger 40

The Way of the Web

MARCH 15, 2010

Plus the information will be more relevant and interesting, and less commercially orientated to please advertisers. Link it into booking tickets, contacting the local council, or watching highlights of the football with pre-roll advertising, and it’d have the chance to make even more. That’s the future of local services.

Report 31

Report Google Library News 31

Convince & Convert

SEPTEMBER 21, 2010

Most of the rest are from spring 2010 or earlier. BTW, tried to post these comments from my iPad and couldn’t… [link] Loren McDonald Great post Jay. BTW, tried to post these comments from my iPad and couldn’t… [link] jaybaer Thanks Loren. I’ll check on the iPad issue.

Social Media 141

Social Media Strategy Social CRM Consultant 141

Social Media Strategery

AUGUST 18, 2010

Development Social Media Social Media Integration in Higher Education Wed, Aug 18, 2010 Miscellaneous , Personal The following is a guest post by Jen Dryer , a current student at the University of Southern Indiana. web20 wiki Meta Register Log in Entries RSS Comments RSS WordPress.org © 2010 Social Media Strategery. Government 2.0

Education 135

Education Social Media Gov 2.0 Class 135

Twist Image

JULY 3, 2012

As newspapers, television and radio lament plunging advertising dollars, and not a week goes by without hearing about some other publication or broadcast being folded, changed or updated with more online content, you would think that the Internet is some kind of media juggernaut destroying any other media that slips into its wake.

iPad 85

iPad Microsoft Apple Mobile 85

Techipedia: Tamar Weinberg

APRIL 14, 2010

by Tamar Weinberg on April 14, 2010 Share For most, social media is new and fun. After all, there are millions of other users — like grandma who doesn’t even own an iPad, let alone a computer — who can still harness its potential. Is Social Media Becoming Boring?

Social Media 267

Social Media SEO Blogger Communities 267

Kikolani

MAY 28, 2010

This post is part of a weekly series, Fetching Friday, featuring the resources mashup, the last few days to join Third Tribe at a good rate, and an easy iPad contest. Let’s Win an iPad Together! If you want an iPad as badly as I do (and that is pretty, desperately bad), then let’s help each other. Blogging / Writing.

iPad 133

iPad Resources Mashup WordPress 133

ProBlogger

JULY 27, 2011

Visit the indoor and outdoor observation decks in the (5-word phrase describing the hotel) to see why our panoramic view of Cincinnati was voted the Best of Cincinnati for 2010 and 2011 by the Cincinnati Review-Journal. Greg McFarlane is an advertising copywriter who lives in Las Vegas. Grab a drink at one of our many lively bars.

iPad 41

iPad SEO Hotels Compete 41

The Way of the Web

OCTOBER 7, 2011

Since then, we’ve had Myspace (2003), Facebook (2004), Youtube (2005), Twitter (2006), the iPhone (2007), the iPad (2010), and Blogger (1999) or WordPress (2003). That was around the same time as Larry Page and Sergey Brin founded Google. And that’s before we get into the likes of Paper.li, or Flipboard etc. (I

Paper.li 40

Paper.li MySpace Flipboard Company 40

The Way of the Web

DECEMBER 23, 2010

So, in response: 1/ Best single thing [personal &/or professional] you did/achieved in 2010. 2/ Most shameful thing [personal &/or professional] you did/achieved in 2010. 4/ Your overall rating for 2010 out of 10. [1 5/ What do you think will be the most overhyped advertising related subject of 2011?

Meme 30

Meme iPad Apple Sites 30

Kikolani

JUNE 4, 2010

Facebook advertising – 10 laws every marketer needs to know – good tips, even if it is a repost from a year ago. Win an iPad and earn money for referring influencers with MyLikes – a quick review of the MyLikes program. How to use your iPad for summer travel – apps for planning your vacation on your iPad.

Resources 127

Resources Mashup WordPress Yahoo 127

Convince & Convert

APRIL 5, 2012

Jay : Then the subtext of the article was that they were able to open a $155 million weekend, but they spent so little in advertising and they were social media geniuses because they were able to do that. Actually, sorry, that was 2010. ” or something like that. Eric : Oh god. I said, hey, look. I’m all for social media.

Sports 114

Sports Social Media Survey Hashtag 114

Convince & Convert

AUGUST 25, 2010

August 25th, 2010 |Written By: Jay Baer | View Comments Tweet Today’s post is a collaboration with Clinton Bonner , community connectivity expert, futurist, and blogger at Everything to Everything. The era of the hyper-relevant advertisement is upon us. The coupon has a timed code and expires in 3 days, nudging you to act.

Facebook 142

Facebook Yahoo Collaboration Social CRM 142

Convince & Convert

APRIL 7, 2010

1/3 of ipad only apps are games. 1/3 of ipad only apps are games. 1/3 of ipad only apps are games. People are still bashing the iPhone and excited to have the iPad as a new whipping boy. link] ajaygrajani further evidence of my belief that the i-pad is really only relevant for gamers – [link].

Foursquare 150

Foursquare Analysis Consultant Mobile 150