Waxing UnLyrical

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What Compels People to Share Your Content?

Waxing UnLyrical

In his research on viral advertising videos , he found that a very small percentage of advertising videos (0.1%) actually go “viral.” ” What this means is that professional advertisers have a one in one thousand chance of going viral and that percentage is static. His findings are pretty illuminating.

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“Old Man Look at My Life, I’m a Lot Like You”: A Millennial POV on Generations

Waxing UnLyrical

It stinks that I am going to be compared to Generation Z , people born between 1995 and 2010. 2010 to 2014, depending on which site you read. This is much-needed, of course, as advertisers are already thinking of how to crack the code for marketing to them. ” Which year (of birth) counts as Generation Alpha?

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How Google Instant Might Impact Your Small Non-Profit

Waxing UnLyrical

Bing, Nielsen recently reported , received nearly 14 percent of search traffic in August 2010. Pay-per-click (PPC) advertising costs might increase. Erica Holt says: October 19, 2010 at 10:06 am [.] received 13 percent. Bing offers an excellent guide on how to optimize sites (PDF) for its search engine. Glad thats over with.

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How to Cut Through Social Media Hype with Simple Math

Waxing UnLyrical

In April 2010, Facebook had a statistic that said users spend 55 minutes each on the site per day. He had a 14-year career in direct B2B sales before deciding to lighten up his dreary work life and move into advertising. Does tweeting “specials” when only 25 Twitter users are within driving distance help you sell more?

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Is Pay-to-Post Blogging The New Advertorial?

Waxing UnLyrical

November 23rd, 2010 Tweet Guest post by Jackson Wightman I take part in a few Twitter chats when time permits. In 2010, blogs and bloggers are truly influencers. Hailing from Montreal, Jackson Wightman wears a number of communication hats. | Waxing UnLyrical -- Topsy.com says: November 23, 2010 at 10:16 am [.] money for posts.

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Lessons From a Very Public Break-Up

Waxing UnLyrical

We launched into Twitter on 25 August 2010 and into Facebook on the 7 February 2011. The campaign integrated TV advertisements, Billboards, Earned Media, Social Media including Facebook , Twitter , YouTube and our blog, and live stunts to generate awareness of our message. How valuable was that time spent listening?

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Get PR Measurement Off The Island

Waxing UnLyrical

Sure, it’s a lot easier to teach advertising value equivalencies and say that’s how to measure public relations efforts. If there’s one thing students and young PR pros should pay attention to, it’s learning new techniques to measure public relations efforts. Glad thats over with.

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