The Realtime Report

APRIL 9, 2014

Here’s a breakdown of the results: Mobile’s dominance among social media platforms follows a general trend in digital: smartphone engagement has grown more than 3X from 131 billion total minutes in December 2010 to 442 billion by December 2013. Are advertising dollars following this shift?

Social Networking 178

Social Networking Mobile comScore Tumblr 178

The Realtime Report

DECEMBER 20, 2013

Back in 2010, mobile ad spending accounted for only 3% of digital budgets. Social Media Statistics digital advertising eMarketer Facebook Facebook mobile advertising Google mobile advertising social networking statistics' In 2012 Facebook’s share of mobile ad revenues in the U.S.

Social Networking 142

Social Networking Mobile Tumblr Statistics 142

The Realtime Report

JULY 27, 2012

By 2016, social media revenues will increase to $34 billion, with advertising the biggest contributor by far. According to the Gartner forecast, advertising’s share of global social media revenues will increase from 46.6% Global social media revenues will increase from $11.8 billion in 2011 to $16.9 billion in 2011 to $8.8

Social Networking 161

Social Networking Social Media Tumblr Foursquare 161

The Realtime Report

APRIL 16, 2014

Yet back in 2010 (a simpler time for both sites, pre-IPO’s), both sites were generally untapped when it came to ad revenue and mass appeal for small businesses. Zuckerberg was infamously hesitant when it came to advertising, dating back to Facebook’s earliest days when the young founder was still coding in his college dorm.

Twitter 187

Twitter Small Business Facebook Cause marketing 187