Direct Marketing Observations

FEBRUARY 25, 2011

billion to advertise on social networking sites this year. 2010 was the year that Facebook firmly established itself as a major force not only in social network advertising but all of online advertising,” said eMarketer principal analyst Debra Aho Williamson, author of the upcoming report “Worldwide Social Network Ad Spending: 2011 Outlook.”

Facebook 178

Facebook Social Networking Widget Advertising 178

Direct Marketing Observations

OCTOBER 7, 2010

I hate that model; and yet as we speak in 2010, we have 2 companies that needed traffic to grab advertisers, and to a certain degree had half of that equation, and yet still couldn’t survive. I’ve said for a long time that I can’t stand the traditional internet business model that’s predicated on traffic.

Company 183

Company Social Media Microsoft Web 2.0 183

Direct Marketing Observations

DECEMBER 19, 2011

Would you pay to advertise on Twitter? Of course I thought 2010 was going to be the year as well. Well they sorta are making money and they are rolling out custom pages for brands. Does that count as truly making money? The problem? Would you pay 5 bucks a month to use Twitter? That’s my point. Can you say mad silos ?

Social Media 228

Social Media Policies Consultant ROI 228

Direct Marketing Observations

APRIL 26, 2010

Posted: April 26th, 2010 By: Jason Breed. On its surface, this topic is a “status quo” topic, one that fits into the traditional advertising model that says radio, television and print are channels therefore the Internet is a channel too. Consumers have changed! This is much more than simply a messaging shift.

Social Media 173

Social Media Radian6 Apple Marketing 173