Dave Fleet

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HOW TO: Read 26 Books A Year

Dave Fleet

In fact, I’m on my 28th book of 2010. I started 2010 with a list of books I aimed to read, but the beauty of this kind of project is its flexibility and the list changed substantially throughout the year. Here are the books I read in 2010 (Amazon links are affiliate links): Non-Fiction. Why you should try it.

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Trust (or Lack of it) and One-Way Social Media

Dave Fleet

One of the big emerging challenges right now is that, after a few years of PR agencies leading the way, we’re seeing advertising agencies throw their hats into the ring for social media in a serious way. The 2010 Trust Barometer results speak clearly to the implications of this approach. Do you agree?

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Reflections on the changing digital agency environment

Dave Fleet

The first five years – 2006-2010 – were catalysed by constant change. Between 2010 and 2013 (or so), we saw things slow slightly. The blurring of the lines is nothing new (I wrote about this as far back as 2010 ), but the changing platforms mean these dynamics are continuing to shift. Ubiquity of rich media.

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