Chitika Settles with FTC Over Behavioral Ad Targeting
Bill Hartzer
MARCH 14, 2011
Prior to March 1, 2010, an error in Chitika’s opt-out process mistakenly set opt outs to expire in 10 days rather than the intended 10 years. Since March 1, 2010, Chitika’s option to opt out of any behavioral targeting is a 10-year opt-out. “Our advertisements only worry about what you want, not who you are..
Let's personalize your content