Direct Marketing Observations

JUNE 25, 2010

According to a May 2010 study by Digital Brand Expressions , 59% of social marketers are operating “without a game plan.” And yet it’s happening, alot! How is that possible? I’m not sure who is at more fault here, the marketer or the company they work for? I would understand that a small number might not do this, but half?

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Direct Marketing Observations

JANUARY 7, 2010

Lets start 2010 with this thought. What do you think? Agree or Not?

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Direct Marketing Observations

MARCH 19, 2012

billion in 2010. Enter the age of Big Data and marketers finally doing something with that data. IDC predicts that the market for Big Data technology and services will reach $16.9 billion by 2015 up from $3.2 Focus on the Customer. If you think you’re doing enough with your customers, then chances are, you are not.

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Direct Marketing Observations

OCTOBER 7, 2010

I hate that model; and yet as we speak in 2010, we have 2 companies that needed traffic to grab advertisers, and to a certain degree had half of that equation, and yet still couldn’t survive. I’ve said for a long time that I can’t stand the traditional internet business model that’s predicated on traffic.

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Company Social Media Microsoft Web 2.0 183

Direct Marketing Observations

DECEMBER 19, 2011

Of course I thought 2010 was going to be the year as well. I think I might have predicted in 2009 that Twitter would be making money by now as well… Le Sigh. 10) That 2011 would be the year that corporations would be ready to adopt social media both internally and externally. Can you say mad silos ?

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Direct Marketing Observations

JANUARY 3, 2011

Did you know that as of March 2010, 24 hours of video is uploaded to YouTube every minute? Why do you think YouTube is the #2 search engine in thw world? Did you know that it was? Some of you might not know but are you surprised by that statement? Here’s some perspective for you.

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Direct Marketing Observations

NOVEMBER 2, 2010

Posted: November 2nd, 2010 By: Jason Breed. You think marketer’s lives are rough, try being the customer. So much is being thrown at the customer these days, its hard to keep up. B2B Customers: You used to have a few vendors that competed for your dollars, the agencies were simply creatives and technology vendors simply did technology.

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Direct Marketing Observations

FEBRUARY 25, 2011

2010 was the year that Facebook firmly established itself as a major force not only in social network advertising but all of online advertising,” said eMarketer principal analyst Debra Aho Williamson, author of the upcoming report “Worldwide Social Network Ad Spending: 2011 Outlook.” of the total spent online in the US.

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Direct Marketing Observations

FEBRUARY 18, 2010

1) Nevertheless, this post The New 2010 Social Media Data Flow, With Buzz is about content creation on multiple platforms and data flow, who see it, where do they see it and how to avoid duplication. Actually he didn’t shoot us down, he didn’t even respond. He makes some very valid points on how to proceed.

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Direct Marketing Observations

JUNE 21, 2010

In recent months, Marc was nominated as one of the top 100 online marketers of 2009, has won a Hermes creative award for co-creating a Tweet Town Hall on healthcare, and has been recognized as one of the top social media strategists to look out for in 2010.

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Direct Marketing Observations

JANUARY 27, 2010

Push the envelope in 2010, you have 11 months to get it done! We still have so many people that are completely perplexed and yet those of you that have been playing in the sandbox now for say the last year, know so much more than 75% of the population. That’s you! Start sharing what you know and what you have read. Share this Post.

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Direct Marketing Observations

MAY 3, 2010

Posted: May 3rd, 2010 By: Jason Breed. The title of this post pretty much sums it up. So often we get caught up in frameworks and checklists and strategies and everyone is running around looking busy. Meanwhile, back at the ranch where the real work happens, consumers are still being marketed online. How could this be?

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Lurker Social Media Hashtag Curation 138

Direct Marketing Observations

DECEMBER 3, 2010

2010 was a heck of a year in so many ways wasn’t it? Well, rather than have you sort through the 14 thousand bookmarks in Delicious, I saved you the trouble and am sharing my favorites of 2010. 13) Not only was the Old Spice social media campaign the big wow for me in 2010, I thought this was pretty fun too.

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Sites Social Media Tools Storify 235

Direct Marketing Observations

APRIL 26, 2010

Posted: April 26th, 2010 By: Jason Breed. On its surface, this topic is a “status quo” topic, one that fits into the traditional advertising model that says radio, television and print are channels therefore the Internet is a channel too. Agencies and old-school marketers feel comfortable when discussing digital as just another channel.

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Direct Marketing Observations

FEBRUARY 2, 2010

The twitter based chat will take place on Tuesday 02/02/2010 at noon EST. To participate follow #sm45 on your favorite Twitter client or on our live site. Q2) Do companies have time for social media? Q3) Are there quick tactics that can be used to build company enthusiasm around SMM? via hashtagsocialmedia.com.

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Direct Marketing Observations

APRIL 19, 2010

Your digital footprint has never been more impactful than it is now, here in 2010. You just read that TJ is a jerk and so you decide to tell someone else…and so it begins. It goes viral in a social network and people get hurt. So how, as a parent, do we deal with the firehose that is electronic communication, that is social media?

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Social Media Social Networking Education Guidelines 202

Direct Marketing Observations

SEPTEMBER 8, 2010

As of August 2010, Gaga had sold more than 15 million albums and 51 million singles worldwide. In May 2010, Time magazine included her in its annual Time 100 list of the most influential people in the world. That might be all you need to know. She is the #1 person on Twitter.

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Direct Marketing Observations

JANUARY 18, 2010

As January 2010 slowly slips away I’m struck by thwo things I’ve read today, actually 3. Lets back up a week to add some context to what I’m about to say.

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