Waxing UnLyrical

article thumbnail

The Problem With PR

Waxing UnLyrical

In this world of Web 2.0, It’s understanding who your target audience is, what you’re trying to achieve (be it members, subscriptions, sales, etc.), and then creating and implementing a holistic PR strategy that works towards these ends. Press releases” and publicity are just some of the means to these ends. Read All About It!