Jeff Esposito

FEBRUARY 9, 2012

It was 2009 so it is understandable if you forgot, only problem is you can still get to those pictures because Facebook hasn’t deleted all the data off old servers. Toyota Spams Twitter Users In Super Bowl Ad Campaign – I expected this in 2009, but really 2012 Toyota, really you are sorry for spam on the Twitter, very sad.

Twitter 32

Twitter Social Media Campaign Company 32

Jeff Esposito

JULY 8, 2013

In 2009, when I started using Twitter and Facebook for business reasons, I could understand why executives were afraid to join the social media conversation. Most PR executives I worked with in 2009 did not pitch via Twitter, and traditional agencies were just starting to build internal social media teams.

Reputation 47

Reputation Authentication Small Business Social Media 47

Jeff Esposito

AUGUST 14, 2011

Since Klout first launched in measurement tool in 2009, they have analyzed influence based on a user’s ability to “drive action.” The Klout Score uses data from Twitter, Facebook, LinkedIn, and Foursquare in order to. TweetLevel, also launched in 2009, is a Twitter measurement tool created by Edelman.

Influencer 48

Influencer Klout Foursquare Analysis 48

Jeff Esposito

DECEMBER 3, 2012

As a result, the Cancer Support Community (CSC), which merged with Gilda’s Club in 2009, issued a media statement. A 20+ year PR veteran, she was named one of Twitters’ Top 75 Badass Females and Toronto’s Top 150 Social Media Influencers.

Case Study 54

Case Study Organization Reputation Communities 54

Jeff Esposito

FEBRUARY 22, 2011

Justin joined Fleishman-Hillard Kansas City, where he specializes in digital strategy and education, in 2009. Before that, he was at Sprint for two years where he managed the company’s employee social network, Sprint Space, and led efforts to improve customer outreach via social media, specifically Twitter.

Crowdsourcing 31

Crowdsourcing Wikipedia Small Business Education 31