Study shows social media drives sales
Sherrilynne Starkie
OCTOBER 25, 2012
The Air Miles program logo in Canada since 2009. From February 2009 to May of 2011, researchers monitored participation in an AIR MILES social community website where members share tips on the best ways to collect and use miles, and share redemption experiences with the brand. Photo credit: Wikipedia). Social media in call centres.
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