Social Media Marketing

AUGUST 8, 2013

Why Bezos bought the Post , Facebook gets a CMO and starts bumping, time on digital surpasses TV, Facebook ads are undervalued, Vietnam outlaws sharing news on social sites, GE wants to put an end to press releases, the effect of tweets on TV ratings and more, it''s This Week in Social Media.

Social Media 167

Social Media Nielsen Press Release News 167

Mindjumpers

JANUARY 3, 2011

Tweet Written by J-P De Clerck , who is an experienced content, conversion and social media consultant. Like Mindjumpers, he is associated with Social Marketing Forum. This post is not about movies but about “the loyalty&# of fans, followers and all those other labels we give to people on social media.

Loyalty 205

Loyalty Social Media Study Social Networking 205

Adam Sherk

OCTOBER 23, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Social Media Visitors More Loyal But Still a Very Small Percentage of Site Traffic by Adam Sherk on October 23, 2009 Yesterday posts from eMarketer and Marketing Pilgrim called my attention to some interesting social media statistics put out by advertising network Chitika.

Hitwise 124

Hitwise Social Media Digg Survey 124

The Marketing Blog

MARCH 2, 2010

Home About In the Media Moving One Step Closer to Dream Indian Companies on Twitter – A Usage Study March 3, 2010.10:02 I was just testing uberVU , a paid social media analytics service for doing a comparison between Twitter & Facebook and the results that it shows are quite interesting to say the least.

Comparison 222

Comparison Twitter Web 2.0 Facebook 222

Webbiquity SMM

AUGUST 23, 2010

Can the financial return on expenditures for social media business activities– in marketing, PR, customer support, HR, product development or other areas — be accurately measured? Among social media pundits, the debate rages on. Among social media pundits, the debate rages on.

ROI 193

ROI Social Media Vocus Metrics 193

Buffer Social

APRIL 26, 2017

How big is your social media budget? That’s why a hypothetical situation like — what would you do with $100 to spend on social media marketing ? — Giveaway: New Social Media Strategy Class + 2 Months of Skillshare Premium. The average social media budget. Take the free class.

Social Media 111

Social Media Class Marketing Social Media Management 111

Proactive Report

NOVEMBER 12, 2010

Many of the best minds in PR, Marketing and Social Media present their research findings for the year, so I get a two-day immersion in the state of new communications. The study shows that Fortune 500 are definitely on board with social media and that Twitter is the current darling of the big companies.

Social Media 74

Social Media Engagement Microblogging Insurance 74

Taylor Marek

JANUARY 9, 2010

Home About Contact Archives Testimonials Speaking Podcast Chat LIVE Social Media Vault My Inner Circle Plugins eBook Hire Me What is the First Rule of Social Media? January 9, 2010 by Taylor Marek I asked this question on Twitter: What is your answer? That's it. Reply Speak Your Mind Tell us what youre thinking.

Social Media 107

Social Media Avatar Case Study WordPress 107

Webbiquity SMM

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. What do buyers really want from social media marketers? 25 Social Media Facts and Statistics. e-Strategy Trends ). e-Strategy Trends ).

Social Media 245

Social Media B2B Marketing SEO 245

The Realtime Report

AUGUST 29, 2012

It started in 2009, when 23andMe decided to do genetic research and invited anyone diagnosed with Parkinson’s to donate their DNA sample. The company recruited people using social media, and at Parkinson’s research conferences.

Social Networking 161

Social Networking Research Sample Samples 161

Convince & Convert

MAY 5, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: Crowdsourcing: Beyond the Basics Tying Together Social Media and Corporate Social Responsibility Is Twitter for Business Even Worth the Trouble?

Social Media 125

Social Media Case Study Strategy Study 125

Adam Sherk

OCTOBER 15, 2010

According to the Social Media Sharing Trends 2010 report from SocialTwist, Facebook dominates content sharing among social media sites but links shared on Twitter have a much higher click-through rate. SocialTwist examined content shared with its Tell-a-Friend widget from August 2009 to July 2010.

Twitter 138

Twitter Content Widget Facebook 138

Convince & Convert

SEPTEMBER 20, 2010

A comprehensive survey (1,753 respondents) released today by Edison Research, paints a fascinating picture of Twitter and its role in America’s social media ecosystem. The full 49-page study is full of interesting graphs and data morsels, but these are the 7 findings that I didn’t anticipate: 1. population).

Social Media 159

Social Media Statistics Strategy Research 159

Convince & Convert

APRIL 9, 2013

A recent survey found that 42% of customers who reach out to brands via social media expect a response in less than 60 minutes. Approximately 63% of participants in a 2013 Canadian study reported that they feel more loyalty toward transparent brands. Image via BigStockPhoto.com.

Authentication 145

Authentication Loyalty Buy Study 145

Ignite Social Media

JULY 25, 2016

Fun fact: Twitter verification was introduced back in 2009 and currently has close to 187,000 verified accounts. Facebook IQ released a study on the difference between Facebook and Instagram Users. The account must also be set to public. What was one of the first accounts to be verified you ask?

Badge 60

Badge Avatar Twitter Fashion 60

Convince & Convert

SEPTEMBER 20, 2010

Yes, social media applies to B2B. In fact, social media can be MORE transformative for a B2B company than a B2C company. Are there differences between B2B and B2C in social media? Creating and calibrating a social media strategy for any company should follow the same process.

Social Media 147

Social Media B2B Strategy Consultant 147

Convince & Convert

SEPTEMBER 21, 2010

However, a lot of people making that news have created expectations and beliefs about social media that aren’t true. Social Media is Inexpensive False. As Charlene Li said recently, social media trades media cost for labor cost. Social Media is Fast False. Absolutely.

Social Media 149

Social Media Strategy Consultant Web 2.0 149

Proactive Report

NOVEMBER 7, 2009

Although most teens and young adults are very social media savvy, it’s all for personal use. They have no experience of using social media to achieve business goals. For PR students social media is one of those skills. “ Why is all this important? “ Why is all this important?

Social Media 82

Social Media Strategy Skills Class 82

The Marketing Blog

FEBRUARY 20, 2008

The Problem There are various form builders and online-survey tools out there but the ‘marketers’ face tough time to convince the respondents in filling up those web-based survey-forms. The process of ‘Conducting Survey’ and ‘Collecting Data’ are merged together. A fantastic utility and must add to any marketer’s kitty.

Google 100

Google Web 2.0 Startup Survey 100

Adam Sherk

JULY 22, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Smart Move from Condé Nast: GQ and DETAILS Should Have Their Own Websites by Adam Sherk on July 22, 2009 There’s been a lot of coverage this week of Condé Nast bringing in McKinsey & Company to help them restructure the business, which hopefully will work out for them.

Press Release 100

Press Release Syndication Blogroll Consultant 100

Adam Sherk

NOVEMBER 23, 2009

I’d actually like to see this happen…it would make for an interesting case study demonstrating that the only one hurt by such a deal is News Corp itself. Sitemap | RSS | © 2009-present AdamSherk.com Using Thesis Wordpress Theme. What Horrible Things Did Time Magazine Do in 1964?

News 101

News Google Hitwise Press Release 101

Adam Sherk

AUGUST 7, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Diversified Twitter Strategies for News Sites by Adam Sherk on August 7, 2009 This week’s Sysomos study of the 5% most active users on Twitter includes a list of the top 25 users (with more than 50,000 followers) ranked by average tweets per day.

Sites 105

Sites News Strategy Twitter 105

Convince & Convert

MARCH 3, 2010

I emphasized that to remain relevant, agencies must differentiate themselves by providing advanced social media services, not just the basics. Forrester Research shows that from 2009-2014, U.S. In fact, a search for “social media agencies&# on Google yields more than 41 MILLION matching Web pages.

Social Media 121

Social Media Strategy CoTweet CoTweet 121

Proactive Report

AUGUST 5, 2009

At a recent event I was asked whether I thought social media was a fad. 66 percent of marketers have used social media in 2009, compared to 20 percent in 2007. In 2009, the most effective newer media platforms were: Search engine marketing (SEM) (65 percent). What are they doing with the money?

Social Media 40

Social Media Marketing Survey Mobile 40

Waxing UnLyrical

AUGUST 10, 2011

I finished my masters degree in PR and corporate communication at the end of 2009 – only 19 months ago. Crisis and issues management: With the growth of social media, the ability for crises and issues to spark and spread across the globe is unprecedented. To do that, I need to backtrack a little.

Skills 188

Skills Communities Issues Education 188

Adam Sherk

APRIL 30, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Publishers: Solve Tracking Code, Duplicate Content Issues with the Canonical URL Tag by Adam Sherk on April 30, 2009 Really you shouldn’t need it. What you should be doing is avoiding duplicate content altogether.

Issues 100

Issues Publishing URL Syndication 100

Diva Marketing Blog

DECEMBER 17, 2009

1 topic about social media marketing. On today's Diva Marketing Talks Fard Johnmar , Envision Solutions and Steve Woodruff , Impactiviti , join me to explore how social media impacts healthcare, with a focus on the pharmaceutical industry. For any enterprise stepping into the social web can be a challenge.

Pharmaceuticals 74

Pharmaceuticals Social Media Policies Marketing 74

Taylor Marek

MARCH 30, 2010

Home About Contact Archives Testimonials Speaking Podcast Chat LIVE Social Media Vault My Inner Circle Plugins eBook Hire Me How to get “Custom Customers&# March 30, 2010 by Taylor Marek As I am writing this, I am currently home from college on spring break. Take that idea in perspective. Look at the bigger picture.

How To 105

How To Avatar WordPress Case Study 105

Twist Image

NOVEMBER 12, 2010

" While the news item doesn't delve into guessing why this is happening, Social Media and the digital platforms are key to this. Leveraging Social Media, some brands are getting a semblance of engagement, but community (real community) is not happening all that often. companies online, making this an exclusive club.

Bazaarvoice 108

Bazaarvoice iPad Marketing Loyalty 108

Adam Sherk

MARCH 16, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Real-time Search Optimization for News Sites by Adam Sherk on March 16, 2010 The major search engines are making real-time search a priority, resulting in good visibility opportunities for news sites especially for breaking news.

Sites 143

Sites News Yahoo Engineering 143

Proactive Report

MAY 6, 2010

The media panel at the PRSA conference made it clear that they are expected to provide muh more than just a print story today. In Q1 of 2009 newspaper websites saw a 10.5% Does it have links to all your social media content? I’ll be in NYC for the Bulldog Reporter Media Relations Summit at the end of June.

Press Release 109

Press Release comScore Case Study Nielsen 109

Bill Hartzer

MAY 18, 2010

In May 2009, Brian founded ionadas local to help geographically-focused companies to be found on the internet. Chris Silver Smith is Director of Optimization Strategies for KeyRelevance, where he provides online marketing consulting for organic search engine ranking, social media promotion, ecommerce optimization and local search.

Engineering 112

Engineering Conference Marketing Hotels 112

Convince & Convert

APRIL 14, 2010

Why can’t your social media program do that? The best – and most effective – social media programs aren’t based on promotions and message distribution. That’s understanding that social media success is a long putt, not a tap-in. That’s measuring results on an annual basis, not a weekly basis.

Social Media 128

Social Media Consultant Health Care Questions 128

Audiense

JANUARY 30, 2017

Read the University of Chester case study here. I’ve been involved in the University since 2009, so a lot of the voice came from experience – of seeing what resonated. We work closely with our market research team, which has conducted a prospective student survey every six months since about 2013.

Class 60

Class Strategy Course Research 60

Bare Feet Studios

JUNE 7, 2009

Measuring Social Media Campaigns I agree with Derek (a commenter on PBN) on the point that internet-based marketing campaigns can be far more measurable (and accurate and targeted) than traditional print, radio, and tv-based initiatives. There is no Podcamp Hawaii 2009 though – despite the hugely positive response.

Social Media 40

Social Media Tourism Blogger Upcoming 40

ProBlogger

JULY 11, 2016

Note: we’re also currently doing a study into bloggers income levels. You can participate by filling in this confidential survey. Up until 2009 all of my income was generated from running advertising on my blogs and from a little affiliate marketing on my blog. Participate in Our Study Into Bloggers Income.

Adsense 33

Adsense eBook Blogger Eventful 33

Proactive Report

JANUARY 5, 2015

They need to read fewer reviews before they feel able to form an opinion about a business and decide whether or not it’s trustworthy, according to another study from BrightLocal. Figure out where they’re active on social media. 79% of people trust an online review as much as a personal recommendation. Be proactive.

Reputation 40

Reputation Airlines Review System 40