Sherrilynne Starkie

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Study shows social media drives sales

Sherrilynne Starkie

Research released today by LoyaltyOne and two leading North American academic institutions provides the long-awaited proof that social media interaction between a customer and a brand drives immediate and long-term sales increases. The Air Miles program logo in Canada since 2009. Social media in call centres.

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Gartner: fake social media reviews

Sherrilynne Starkie

In 2009 in the USA, the FTC determined that paying for positive reviews without disclosing that the reviewer had been compensated equates to deceptive advertising and would be prosecuted as such. Social Media Reviews: 10 percent to be paid for by companies in 2014. Map your LinkedIn contacts. Down a new path? Related articles.

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Ottawa police tweet on the beat

Sherrilynne Starkie

A new social media strategy was launched earlier this summer which includes Ottawa police Twitter and Facebook accounts. The initiative makes sense; social media is great for connecting with people and that’s a big part of a policeman’s job. The 50+ demographic is the fastest growing in social media use.

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Big data: seeing the forest and the trees

Sherrilynne Starkie

English: CBC Radio personality Nora Young at the Northern Voice 2009 conference in Vancouver, B.C., Successful social media marketing to moms. Her topic was “Big data as a new information ecosystem.”. Canada (Photo credit: Wikipedia). Harvard calls big data the sexiest job of the 21 st Century. Related articles.

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