Gartner: fake social media reviews
Sherrilynne Starkie
OCTOBER 28, 2012
In 2009 in the USA, the FTC determined that paying for positive reviews without disclosing that the reviewer had been compensated equates to deceptive advertising and would be prosecuted as such. HAT TIP: For Immediate Release, The Hobson and Holtz Report. Social Media Reviews: 10 percent to be paid for by companies in 2014.
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