Socialized

NOVEMBER 26, 2009

Most AR applications in 2009 were quaint curiosities designed to demonstrate the AR concept. A few AR applications have been rolled out by progressive marketers and other organizations this year, but 2010 will be the year AR explodes. Some of the most interesting applications will be outside of marketing and promotion.

SocialText 250

SocialText Social Media Web 2.0 Astroturfing 250

Socialized

SEPTEMBER 3, 2009

I’ll be participating Wednesday, September 23, 2009 from 8:30 AM - 12:00 PM (PT) in a panel discussion titled Brand Management in the Social Media Jungle. September 23, 2009 from 8:30 AM - 12:00 PM (PT). We’ll talk about the opportunities and risks of managing a brand in the world of social media. Redwood City, CA.

Social Media 160

Social Media Brands Forums System 160

Socialized

AUGUST 14, 2009

When “pitching&# social media marketing and communications initiatives to management, there is a tendency to overestimate the potential response rate based on the sheer number of people on the Internet. Internet World Stats , for example, estimates as of March 31, 2009, there are 1,596,270,108 people online worldwide.

Social Media 162

Social Media Statistics Campaign Data 162

Socialized

JANUARY 22, 2010

Every marketing manager is eager to create a video that will be viewed 1 million times on YouTube, making the company’s name a household word. Pew Internet and American Life Project, Twitter and Status Updating, Fall 2009 by Susannah Fox, Kathryn Zickuhr, Aaron Smith, Oct 21, 2009. It’s Going to Go Viral.

Social Media 214

Social Media MySpace Sharepoint comScore 214

Socialized

OCTOBER 26, 2009

Block people who tweet your Twitter name in connection with marketing and follower scams. .&# that are so generic they could apply to several million other people. Don’t ask for Diggs. Don’t ask for Stumbles. Don’t follow inauthentic or disingenuous celebrities. Use Twitter on various days at various times to catch followers around the globe.

List 189

List Twitter Digg Publishing 189

Socialized

MAY 13, 2010

In fact, the EU warned consumers in January, 2009 that Facebook might compromise their privacy, but said nothing about the company’s obligations. In June, 1990, the FTC launched a probe into allegations that Microsoft and IBM were colluding to corner the PC software market. billion and a market cap of over $250 billion.

Privacy 150

Privacy Facebook Microsoft Social Networking 150

Socialized

OCTOBER 24, 2009

Still, big business is creating fan pages and a study released in January 2009 , commissioned by Princeton, N.J.-based based interactive marketer Rosetta, found that 59% of the 100 leading retailers, including Best Buy, Kohl’s and Wal-Mart, are using Facebook. Web Business Fan Pages.

Facebook 199

Facebook Tips Web 2.0 Retail 199