Jeff Esposito

SEPTEMBER 4, 2013

Overall this shouldn’t really surprise anyone, but to me it’s amazing to see how Facebook beat out the fragmented market that everyone was pontificating on circa 2009-10. Oh what a difference four years makes. Image: Vincenzo Cosenza. social media social media globally'

Social Media 50

Social Media Facebook Marketing 50

Jeff Esposito

JULY 8, 2013

In 2009, when I started using Twitter and Facebook for business reasons, I could understand why executives were afraid to join the social media conversation. Most PR executives I worked with in 2009 did not pitch via Twitter, and traditional agencies were just starting to build internal social media teams.

Reputation 47

Reputation Authentication Small Business Social Media 47

Jeff Esposito

AUGUST 14, 2011

Since Klout first launched in measurement tool in 2009, they have analyzed influence based on a user’s ability to “drive action.” TweetLevel, also launched in 2009, is a Twitter measurement tool created by Edelman. Jason Mollica is a public relations manager at a strategic marketing and PR firm near Buffalo, N.Y.

Influencer 48

Influencer Klout Foursquare Analysis 48

Jeff Esposito

MAY 9, 2011

Since entering the public lexicon somewhere between the second half of 2009 and 2010, “social media” has evolved from a curiosity and a cool new toy into a powerful tool for business. Now that I got those five misconceptions out of the way, I want to get to the root of something that has been sticking in my craw for some time now.

Social Media 51

Social Media Real Estate Small Business Organization 51

Jeff Esposito

FEBRUARY 22, 2011

In this case, the combination led to what someone who does marketing for BP probably thought was a genuine, smart advertising campaign. Justin joined Fleishman-Hillard Kansas City, where he specializes in digital strategy and education, in 2009.

Crowdsourcing 31

Crowdsourcing Wikipedia Small Business Education 31

Jeff Esposito

AUGUST 6, 2012

Last week, my mother-in-law emailed me a link to a press release on Social Media ROI for institutions of higher education from the University of Massachusetts Dartmouth Center for Marketing Research. This is a decrease from 68% in 2010-11 and 73% in 2009-10. 24% reduction in newspaper ads. 17% less in radio/TV ads.

Cost 51

Cost Study Social Media Press Release 51

Jeff Esposito

MARCH 27, 2012

According to this nifty infographic , the top five markets for landing a gig in social media are New York City, San Jose, San Francisco, Los Angeles and Boston. Trust Agents (2009) – This was the first book on social media that I read when thrust into the space from Chris Brogan and Julien Smith.

Social Media 42

Social Media Case Study Metrics ROI 42