Atom Thought

AUGUST 31, 2010

As marketers we want to measure RoI from our investments and the same is true for our investments in social media as well. We can have very clear long term social media marketing objectives, and we can have multiple programs running parallelly or consecutively, each with a start and end point. Not for Social Media Marketing!

Social Media 189

Social Media Marketing ROI Metrics 189

Atom Thought

MARCH 16, 2009

The latest report from FORRESTER (Q4, 2008 SOCIAL MEDIA ONLINE SURVEY) outlines a very clear trend: 53% of the marketers are determined to increase their social media budget during the recession. Very clearly 95% of the marketers are positively inclined towards investing in Social Media, even during recession.

Social Media 113

Social Media Crowdsourcing Marketing Survey 113

Atom Thought

JANUARY 22, 2009

NORTEL at one point in time commanded almost 33% of Canadian stock market value and boasted of a stock market value of over USD250b before filing for bankruptcy as we entered the year 2009. Is 2009 worse than 2001? Not for Social Media Marketing! 2 Million ONLINE Leads Market for BFSI Sector in India!

Crowdsourcing 113

Crowdsourcing Open Source Microsoft Cost 113

Atom Thought

MARCH 9, 2009

Let’s look at the Credit Card market first: Total Credit Card Base in India: 27.5 Hence roughly the market is growing by 25%. credit cards were added, and between 2008 and 2009 roughly 6.8m India Online Credit Card Leads Generation Market Size: 1.38m. lac leads are 40% of the total market. cards will be added.

Insurance 133

Insurance Banking Marketing Crowdsourcing 133

Atom Thought

DECEMBER 20, 2008

The 10 digital trends to observe in 2009 is an insightful feature that showcases trends which can bring about a change in the way we look at digital marketing. 10 Digital Trends to Observe in 2009 e-booklet. Whatever it is, the era of single sign in and collaboration with a difference, takes a new start from 2009.

Trends 113

Trends Widget Yahoo Journal 113

Atom Thought

JANUARY 5, 2009

But with rising unemployment and recession, we might see a rise in ecommerce fraud in 2009. 2 Million ONLINE Leads Market for BFSI Sector in India! Not for Social Media Marketing! Tags: Digital Feature Digital Focus chargeback credit card cybersource Digital Marketing E-COMMERCE online fraud. since 2006.

Retail 100

Retail Banking Crowdsourcing System 100

Atom Thought

SEPTEMBER 16, 2011

ebay had sold USD 600M of products through mobile phones in 2009, and tosay 10% of all ebay sales are on Mobile phones in UK). Mobile Marketing! 10 Digital Trends to Observe in 2009. See how Red Laser works here. xcommerce bus image courstey: https://plus.google.com/108257742736725504517/posts. Group Buying!

Open Source 214

Open Source Retail Mobile Comparison 214