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The Social Media ROI Debate

Webbiquity SMM

You wouldn’t buy a new machine tool or enterprise software application without an ROI analysis, so why should social media be any different? In other words, the statement “ROI is challenging to measure accurately&# shouldn’t be confused with “don’t bother trying measure anything.&#.

ROI 193
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What a Trifecta of a Year!

Buzz Marketing for Technology

Last year I wrote about how some weeks are hard to top and how lucky I was to have launched my first book – Facebook Marketing for Dummies (Wiley) with my co-author Rich Krueger, and I was nominated for BtoB Marketing Magazine’s (a Crain’s publication) list of the Top 25 BtoB Marketers of the Year 2009.

B2B 177
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Best Internet Marketing Posts of 2009

Techipedia: Tamar Weinberg

Without further ado, I now present to you the best internet marketing posts of 2009. The 12 Step Social Media Program for Traditional Marketers (HubSpot): Here are a few things agencies looking to replace different pieces of their business with social media can do. Are We Too Worried with Finding the ROI of Social Media?

Marketing 265
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Hawaii Business: How the Social Media Workshop Can Help You

Bare Feet Studios

Sponsored by Chi.mp , HTDC , KnowHow Cafe , and HubSpot. Upcoming & Recent Events Join Us on The Reef Recent Visitors to Our Site © 2009 Bare Feet Blog Powered by Thesis , Wordpress and Thesis Themes All attendees will also earn a Charter Membership in the Social Media Club’s Hawaii Chapter.

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50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far)

Webbiquity SMM

Awareness of Twitter has exploded; 87% of Americans said they were “familiar with” Twitter in a poll taken earlier this year, versus just 5% in 2008 and 26% in 2009. Brian Solis provides a wealth of statistics that answer these questions and more, e.g., 87% of Americans said they were familiar with Twitter in 2010, up from just 26% in 2009.

Tools 207
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55 (of the) Best Social Media Tips, Tactics and Tools of 2010

Webbiquity SMM

If 2009 was the year many marketers puzzled over, poked at and pondered incorporating social media into their marketing mix, 2010 was the year of diving in. According to a HubSpot study, 71% of marketers viewed Twitter as a useful marketing tool last year, up from just 39% in 2009. Social Media Metrics and ROI.

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Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity SMM

54% of small and midsize businesses (SMBs) were using social media to promote their businesses as of September 2010, double the number using these sites in December 2009. Study: Social Media Affects SMB Purchasing Decisions by HubSpot Blog. last year (2009). Social Media Has Scorching Impact On Small Biz by Forbes.

Research 210