Repositioning Through Social Media: The Conan O’Brien-Case
Mindjumpers
OCTOBER 29, 2010
Throughout his time at Harvard, O’Brien wrote for the humor magazine, Harvard Lampoon. In 2009 O’Brien replaced Jay Leno as the host of the Tonight Show, but this spell proved significantly shorter as he fell out with NBC-management and subsequently released from his contract in the beginning of 2010. . •
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