Waxing UnLyrical

NOVEMBER 18, 2010

November 18th, 2010 Tweet Guest post by Seth Duncan As a researcher in the PR industry, I couldn’t be more excited about some of the advances I’ve seen around automation in media measurement over the past several years. votes, comments, inbound links) and web analytics data (e.g. website visitors and sales leads) 3.

Crimson Hexagon 200

Crimson Hexagon Sentiment Analysis Sample 200

Convince & Convert

JULY 20, 2010

About a year ago, I wrote a guest post here titled “ Use Online Listening for Competitive Research. Not unlike traditional surveys, keyword research and social data mining tools tell a powerful story about the information target audiences want from organizations, on-and-offline.

Social Media 139

Social Media Strategy Consultant Blogger 139

Convince & Convert

SEPTEMBER 20, 2010

Report is $359 if you’re a MarketingProfs member, and if you’re a data hound you can roll around in it for days). The MarketingProfs research bears this out, as usage of primary social outposts is almost identical, regardless of budget. Focus on How, Not What I draw two conclusions from this data.

Social Media 147

Social Media B2B Strategy Consultant 147

Convince & Convert

APRIL 28, 2010

In Search of Mass Influencers In a fascinating new Forrester Research study about online peer influence, Augie Ray and Josh Bernoff determine that consumers generated more than 500 billion online impressions about products and services in 2009. CourtneyM This is a great review of the Forrester Research. population. Thanks Jay.

Social Media 147

Social Media Strategy Influencer Social CRM 147

Bill Hartzer

FEBRUARY 8, 2010

Many of the answers have been released in a new report called The General Sentiment Media Value Report™. General Sentiment has published its 4th Quarter 2009 Media Value Report, a breakdown of the top performing brands across news and social media web sites for October through December 2009.

News 109

News Report Social Media Reputation 109

Techipedia: Tamar Weinberg

JULY 8, 2008

Reem Abeidoh , Social Media Strategist : A social media marketer provides strategic online recommendations based on the client’s business goals and intensive research. The firsthand research and lessons learned in the field are invaluable and definitely tier the experience and expertise of those selling their services.

Social Media 163

Social Media Marketing Consultant Communities 163

Convince & Convert

SEPTEMBER 21, 2010

Research: How do people talk about your industry and who are the influencers? Sentiment: How much are you willing to automate verse check by hand? Historical data seemed more robust as well. Historical data seemed more robust as well. • Competitive analysis: How does your brand stack up to the competition? •

Social Media 155

Social Media Radian6 Strategy SM2 155

Socialized

SEPTEMBER 19, 2009

A survey released in June, 2009 , by the Pew Research Center, revealed that only 28 per cent of Americans over 65 had used the Internet in the past 24 hours. The second is that companies who understand social media and social networks can tap into an incredible wealth of consumer data and sentiment.

Social Media 223

Social Media Sysomos Privacy Radian6 223

Bare Feet Studios

SEPTEMBER 30, 2010

Tom is adept at pointing out the risk in over-relying on purely transactional data and reminds us frequently (one of my favorites) that baseline data is one of your most useful metrics. I think Tom and I would agree though the ex post facto method will leave out some of the more relevant data points.

Social Media 60

Social Media Upcoming Conference Viddler 60

Techipedia: Tamar Weinberg

JANUARY 5, 2012

The newsletter, which was sent within the first week of the month, would include new research findings from surveys conducted by research groups such as the Pew Research Center, new discoveries from a marketing firm’s eye tracking study, or data that was recently culled across a multitude of SEO agency case study reports.

Marketing 264

Marketing SEO Case Study Small Business 264

Convince & Convert

MARCH 16, 2010

But, new data from Compete.com shows a clear stagnation in Twitter’s runaway growth. According to these numbers, the audience using Twitter actually declined from August to December, 2009 (during the same period, Facebook went from 250 million to 350 million members). A new Pew Research study shows only 8% of U.S.

Social Media 124

Social Media Strategy Foursquare Social CRM 124

Webbiquity SMM

JANUARY 24, 2012

Gavin O’Malley reviews research from Forrester on the five stages of social media maturity that corporations typically pass through, starting with the dormant stage (“one in five companies still don’t use any social media. Social Media Facts, Stats and Research. INFOGRAPHIC: How Much Does Social Media Really Cost?

Social Media 190

Social Media Tips ROI Nielsen 190