Socialized

JANUARY 22, 2010

Everyone knows MySpace is the social network for kids, but in truth, in October, 2006, comScore reported More than Half (51%) of MySpace Visitors are Now Age 35 or Older, as the Site’s Demographic Composition Continues to Shift. A little research can help a company avoid investing in the wrong places. That was three years ago!

Social Media 214

Social Media MySpace Sharepoint comScore 214

Writtent Blog

JULY 10, 2013

Mark Donovan, SVP of Marketing at ComScore recently stated “this pronounced shift in consumer behavior is simply too large for [companies] to ignore.” Image credit: Watchakarun/freedigitalphotos.net. Source: Juniper Research ). 71% of smartphone owners have used their device to research branded products or services.

Statistics 108

Statistics Mobile comScore Marketing 108

Proactive Report

SEPTEMBER 14, 2009

ComScore’s latest data about advertising online shows that social networks are garnering ad dollars from pretty much everyone except big brands. This Equation Research study reiterates what several others have found: the biggest barrier to a company starting a social media program is a lack of knowledge.

Social Media 58

Social Media comScore Brands Loyalty 58

Proactive Report

SEPTEMBER 14, 2009

ComScore’s latest data about advertising online shows that social networks are garnering ad dollars from pretty much everyone except big brands. This Equation Research study reiterates what several others have found: the biggest barrier to a company starting a social media program is a lack of knowledge.

Social Media 53

Social Media comScore Brands Loyalty 53

Josh S Peters

MARCH 6, 2009

Search engine stats A little while ago comScore released some very interesting search engine stats that really put the whole shebang into perspective. Keyword research is something that I have always had a bit of trouble with but thankfully there are a few tools to help us out. B Baidu = 3.2 B (China) Microsoft = 2.1 B AOL = 1.2

Engineering 113

Engineering Marketing Telecommunications comScore 113

Bill Hartzer

FEBRUARY 8, 2010

General Sentiment has published its 4th Quarter 2009 Media Value Report, a breakdown of the top performing brands across news and social media web sites for October through December 2009. General Sentiment uses patent-pending technology based on 5 years of research directed at Stony Brook University.

News 110

News Report Social Media Reputation 110

Webbiquity SMM

FEBRUARY 7, 2012

We’re all hungry for data. 53% of employers now research candidates on social networks before hiring. • Researchers To Marketers: Go Social, Mobile by MediaPost Online Media Daily. Reports, surveys, studies and infographics are among the most popular content posted and shared across social networks. hours to 6.3

Statistics 190

Statistics Research Social Media B2B 190