Convince & Convert

MARCH 10, 2013

” Once Oprah gave Twitter her imprimatur, the service crossed the chasm (6 million members before she joined in April, 2009 and 105 million a year later). 4 Ways the Twitter You Know is Changing Forever is a post from: Convince and Convert: Social Media Strategy and Content Marketing Strategy. Twitter as a Ratings Service.

Twitter 167

Twitter Nielsen Forums Digg 167

Diva Marketing Blog

MAY 9, 2016

To celebrate Diva Marketing's 12th Blog Birthday (!). an extra special interview on a topic that is sizzlin' hot -- Influencer Marketing with Danica Kombol founder of Everywhere Agency. Seems you can't turn a corner in the digital world without bumping up against an influencer marketing post or campaign.

Influencer 40

Influencer Marketing Fashion Campaign 40

Diva Marketing Blog

MAY 9, 2016

To celebrate Diva Marketing's 12th Blog Birthday (!). an extra special interview on a topic that is sizzlin' hot -- Influencer Marketing with Danica Kombol founder of Everywhere Agency. Seems you can't turn a corner in the digital world without bumping up against an influencer marketing post or campaign.

Influencer 40

Influencer Marketing Fashion Campaign 40

Diva Marketing Blog

JUNE 19, 2016

What makes Jay especially relevant to the Diva Marketing community is his use of social media, aka Social TV, to promote his on-air opportunity on the Food Network and to leverage the social buzz to encourage Scripps Networks Interactive to pick up the Deep Fried America pilot. Diva Marketing : Let’s talk blogs! Enjoy Jay's Story.

Travel 75

Travel Hosting Social Media Influencer 75

Convince & Convert

APRIL 15, 2015

Google plays the long game better than any company, maybe in history. TV relies on Nielsen ratings saying, “You know what? They shut it down in 2009. ” About Jay Today This video is f rom Jay Today is my near-daily 3-minute video where I talk about social media, content marketing, business and life.

Google 60

Google Nielsen Advertising Project 60

Justin Levy

JANUARY 13, 2010

Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking Email or RSS: Which Do You Prefer Written on January 13, 2010 by Justin Levy in email , hubspot , rss , social media 40 Comments - Leave a comment! link] Mark Nielsen By far RSS. With over 50 subscriptions, my email would be unmanageable.

RSS 124

RSS Hubspot Google Reader Feed 124

Laurel Papworth

JANUARY 14, 2010

HotelsMag has come up with 10 Internet Marketing Resolutions for 2010 including social media ones. Next time I will book direct with the hotel and check FIRST that what they advertise “free internet&# doesn’t come with such ridiculous marketing spin. HotelsMag Top 2010 Marketing Resolutions. Aaah Holidays.

Hotels 85

Hotels Tourism Travel Social Media 85

Diva Marketing Blog

JUNE 19, 2016

What makes Jay especially relevant to the Diva Marketing community is his use of social media, aka Social TV, to promote his on-air opportunity on the Food Network and to leverage the social buzz to encourage Scripps Networks Interactive to pick up the Deep Fried America pilot. Diva Marketing : Let’s talk blogs! Enjoy Jay's Story.

Travel 40

Travel Hosting Social Media Influencer 40

Diva Marketing Blog

MAY 19, 2009

Diva Marketing Talks is a live, internet radio (BlogTalkRadio) show. 1-topic about social media marketing. Today's Diva Marketing Talks with Susan Getgood , Roadmaps (blog) and Getgood Strategic Marketing and Liz Gumbinner , Cool Mom Picks and Moms 101 about how to build successful and respectful blogger relationships programs.

Blogger 40

Blogger Marketing Nielsen Press Release 40

Diva Marketing Blog

FEBRUARY 22, 2009

The ARF mission is to improve the practice of advertising, marketing and media research in pursuit of more effective marketing and advertising communications. When I learned that ARF was actively leading the charge to bring social media research into the mainstream of the marketing research industry I reached out to Joel.

Research 40

Research Social Media Nielsen Microsoft 40

Bare Feet Studios

APRIL 29, 2009

FWIW we offer training in how to use Twitter and would be delighted to work with any individuals or companies who want to use it as a business tool. Piers Hollott April 30, 2009 at 5:02 am Yeah, I enjoyed with this article, and agree with your article, but I wouldn’t say the nielson numbers are reliable. How do you use Twitter?

Loyalty 57

Loyalty Twitter Upcoming Conference 57

Convince & Convert

APRIL 6, 2010

Too many companies and organizations are reinventing the content wheel for every social outpost they maintain. Taxonomy is incredibly important in social media because it’s the most direct link between the worlds of social and search marketing. Take your top keywords (including your company name, product name, etc.)

Brands 143

Brands Content Social Media Consultant 143

Diva Marketing Blog

FEBRUARY 23, 2009

With the rapid increase of digital conversations the importance of not only listening to consumer generated content (CGC) but the analysis of this new data set is finally taking its place at the marketing research table. Toby/Diva Marketing : Let’s take it from the top. Joel's Blog CRO-ing About Research @joelrubinson on Twitter.

Research 40

Research Social Media Cymfony Sample 40

Webbiquity SMM

JANUARY 17, 2011

For anyone in marketing or PR being asked to make “data-driven&# decisions “based on the numbers&# (and doesn’t that include pretty much everyone in marketing and PR these days?), How do social media marketing strategies in small businesses differ from those in larger enterprises? Social Media Facts and Stats.

Research 210

Research Social Media B2B Marketing 210

Convince & Convert

SEPTEMBER 21, 2010

More from Convince and Convert The Key to Social Media Success is Just 2 Letters Should Facebook Dominate Your Social Media Strategy 3 Ways Facebook is Killing Your Website Convince and Convert Recommends How to Introduce Social Media to Your Business (Danny Brown) Social Media Marketing… Simplified (The Arkayne Blog) Alexandra Kirsch and the Perfect (..)

Social Media 155

Social Media Radian6 Strategy SM2 155

Webbiquity SMM

FEBRUARY 7, 2012

Marketers, we’re told, need to think like publishers. How widespread, really, is the use of social media for marketing? How are B2B marketers using social media differently from their B2C counterparts? How are marketers measuring social media success? 71% of companies now have a presence on Facebook.

Statistics 190

Statistics Research Social Media B2B 190

Webbiquity SMM

FEBRUARY 7, 2011

If 2009 was the year many marketers puzzled over, poked at and pondered incorporating social media into their marketing mix, 2010 was the year of diving in. According to a HubSpot study, 71% of marketers viewed Twitter as a useful marketing tool last year, up from just 39% in 2009. Adoption soared.

Social Media 198

Social Media Tools Tips ROI 198

Buzz Marketing for Technology

JUNE 27, 2008

It only works for a defined use case, but, in a search market that is 85% going on 90% Google-dominated, this can still be significant. LinkedIns 361% year-over-year growth handily beats Facebooks 56% growth in the same period, according to the latest stats from Nielsen: However many people have pointed out to me that my case is unusual.

LinkedIn 109

LinkedIn Google Directory API 109

Koka Sexton

MARCH 24, 2009

I got a message today about a website that shows the Tweets from some of the executives of the largest companies in America. Author: Koka Sexton Comments: 1 comment Date: 24 Mar 2009 Categories: Social Media Tags: There are 1 comment. ¬ Ryan Martin #3684 March 26th, 2009 at 4:40 pm If nothing else, this is just plain fascinating.

Twitter 56

Twitter Bazaarvoice Alltop Microsoft 56

Koka Sexton

MARCH 24, 2009

I got a message today about a website that shows the Tweets from some of the executives of the largest companies in America. Author: Koka Sexton Comments: 1 comment Date: 24 Mar 2009 Categories: Social Media Tags: There are 1 comment. ¬ Ryan Martin #3684 March 26th, 2009 at 4:40 pm If nothing else, this is just plain fascinating.

Bazaarvoice 56

Bazaarvoice Alltop Microsoft Foursquare 56

Convince & Convert

APRIL 22, 2010

Problematically, however, the “social media&# moniker is now also used to describe a great many things, similar only in that they are online, and involve some form of interaction between customer and company. Social PR & Influencer Outreach Using social connectivity to introduce your company or products to influencers.

Social Media 128

Social Media Social CRM Loyalty Web 2.0 128

Webbiquity SMM

JANUARY 24, 2012

Of course, there’s no single cookie-cutter approach to social media marketing that works for every enterprise. And many companies that jumped in early experienced failures and disappointments, pulled back, and then re-approached social media from a more strategic angle. Social Media Marketing Tips and Tactics.

Social Media 190

Social Media Tips ROI Nielsen 190

Convince & Convert

SEPTEMBER 20, 2010

Nobody forced companies to get involved with their customers in this way. By way of comparison, that’s approximately the same size as the Asian American population, and you certainly don’t see the media coverage, software development, conferences, and general hullabaloo about marketing to Asians. We just did it voluntarily.

Social CRM 145

Social CRM Twitter B2B CoTweet 145