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10 Reasons Market Research is Critical to Social Media

Adam Cohen

It happens in all industries, but lately I’ve seen retail companies keep their “Consumer Insight&# group focused on traditional insight like mall traffic patterns and planograms. Do your customers have a need for community, convenience, or collaboration? The CMO will also want to know the data. More about this blog here.

Research 265
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Quirky Turns Us All Into Sharks And Dragons

Twist Image

Unlike Kickstarter - where individuals post their business ideas and offer the opportunity for people to back the project - Quirky takes innovation and collaboration to a whole new level. Launched in 2009, Quirky is an industrial design company located in New York that launches two new consumer products each and every week. innovation.

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Friday Fun: Bathroom BlogFest 2011 Climbing Up!

Diva Marketing Blog

For me, friendships that often find their way to digital collaborations are high on the list. The owners of public bathrooms like restaurants, retail stores or coffee shops may not want to turn their WCs into an away from home library for their customers. A waiting for the weekend 'playground' time to be sophisticated-silly.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

For example, the markers for a jump to cloud computing for a declining retail company are quite different than the markers for a growing startup to embrace a business intelligence application. In short, collaboration and adoption need to go up and down, not just side to side. IT projects. With Enterprise 2.0, All rights reserved.

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How To Create A Know-It-All Company - CIO.com - Business Technology Leadership

Buzz Marketing for Technology

Collaboration. New Top-Level Domains Expected in 2009. Seeing is Believing: The Value of Video Collaboration. 100,000 retail value. Compliance by the numbers- addressing requirements with online document management and collaboration technology. Consumer IT. Risk Management. Knowledge Management. Compliance.

Company 122
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Social Media Ostriches – The Corporate Hypocrisy Of Blocking Employee Access To Facebook and Twitter

SocMed Sean

Flash forward to 2009, when every company realizes that email and Internet access are key tools for most back-office employees in the company to do their job. An online shoe retailer that has blown the door off marketing and expanding their sales opportunities and customer support through the use of Twitter.

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WOM: What's Really Behind The Buzz

Waxing UnLyrical

Case study #1: Sainsburys The first focused on engaging a very niche community for major UK food retailer Sainsburys , to support the launch of a new allergy-friendly “Free From&# range of products; i.e. products that are free from wheat or gluten or diary. How and where can your consumer touch your brand? Read All About It!