The Social Media ROI Debate
Webbiquity SMM
AUGUST 23, 2010
CEOs Love Pie: The B2B Social Media Case Study, Part 2 by iMedia Connection. According to a survey late last year from Bazaarvoice and the CMO Club, 72 percent of CMOs did not attach revenue assumptions to social media in 2009, Jerry McLaughlin goes on to say that marketers must do it anyway.
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