The Marketing Blog

AUGUST 3, 2010

If you are still evaluating the platform and are trying to estimate the possible returns, here are a few tips which you would want to consider: It doesn’t work for all – Business & Stakeholder Introspection Creating a campaign on Facebook & nurturing an online community requires a lot of time and effort. Theme: Pressrow.

Web 2.0 152

Web 2.0 Startup Metrics FeedBurner 152

Techipedia: Tamar Weinberg

JANUARY 5, 2010

Without further ado, I now present to you the best internet marketing posts of 2009. How to Build a Social Media Cheat Sheet in Any Topic (ReadWriteWeb): Marshall Kirkpatrick writes an amazing guide on how you can find thought leaders in any industry. Are We Too Worried with Finding the ROI of Social Media?

Marketing 265

Marketing SEO Journal Engineering 265

Techipedia: Tamar Weinberg

JANUARY 30, 2013

My book, The New Community Rules: Marketing on the Social Web , which was published by top tech publisher O’Reilly in 2009, was one of the first books about social media and was translated to German, Italian, Chinese, and Portuguese, becoming a best seller on digital marketing in a number of countries. The collateral was great.

Marketing 170

Marketing Social Media Company ROI 170

Firebelly

FEBRUARY 26, 2010

Facebook Secures Patent for News Feed By Ben Parr A new patent awarded to Facebook this week could have some big implications for the entire social media industry. How do you know how effective your social media campaigns are if you’re not measuring any metrics, let alone an overall ROI? Having trouble reading this image?

Feed Reader 100

Feed Reader Marketing Paid Search Metrics 100

Bill Hartzer

MAY 18, 2010

At this monthly DFWSEM meeting, you will learn the newest techniques and developments from top industry experts on local search. In May 2009, Brian founded ionadas local to help geographically-focused companies to be found on the internet. He is a regular speaker at industry conferences and events. Share this on del.icio.us.

Engineering 112

Engineering Marketing Conference Hotels 112

Webbiquity SMM

JANUARY 2, 2013

Though it varies across industries, of course, 24% of overall marketing spending last year was on digital/online marketing. Need more evidence that measuring social media ROI is hard? Companies in these industries are also the most likely to have formal content marketing editorial calendars. The Backup List ). Earnest Agency ).

Social Media 245

Social Media B2B SEO Marketing 245

Social Media Network Marketing

MAY 29, 2010

Define ROI and success benchmarks and methods to ensure business objectives are met through social media engagement Understand how to implement digital strategies in a marketing environment, knowing the parameters and KPIs that are unique to certain industries/clients.

Social Media 50

Social Media Widget Reputation Disqus 50

Convince & Convert

SEPTEMBER 21, 2010

You’re engaged in an advertising and marketing campaign that uses the Web as its distribution platform. Can those results be tied back directly to sales, and therefore ROI? It doesn’t matter what industry you’re in. Working on campaigns for several clients and its been a slow haul, especially for a new brand.

Social Media 149

Social Media Strategy Consultant Web 2.0 149

Convince & Convert

MAY 27, 2010

Just when you think you have some modicum of a handle on this industry, new developments come along and shake up your head like a snow globe. I'd like to clarify that the 4,250 Facebook wall posts facilitated by our most recent campaign with Tornados were actually posts to users' walls (i.e. The way Donovan McNabb hates T.O.

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Consultant Metrics Social Media Social CRM 122

Techipedia: Tamar Weinberg

MARCH 17, 2010

In no particular order, here they are: Make Friends In the Industry Community Managing is super easy when you’re working for a well-known tech company in the middle of Silicon Valley. No matter what industry you’re in – get to know the people in your industry. Who are the heavy hitters? Who are the influencers?

Communities 237

Communities Twitter Web 2.0 ROI 237

Hootsuite

JANUARY 12, 2021

But while industry best practices offer basic guidance—for instance, always include photos or videos with your posts—the bottom line is that people want to engage with different types of content from different brands on different social platforms. with low CPC compared to its other media campaigns. But it doesn’t have to be this way.

Marketing 133

Marketing CPC Consultant Trends 133

Convince & Convert

APRIL 1, 2010

The team’s record for the last five years: 2009-10 (14-60) so far 2008-09 (24-58) 2007-08 (22-60) 2006-07 (32-50) 2005-06 (33-49) In fact, the Timberwolves have won a playoff series only one time in their 21 years of existence. I’m trying to understand how such a great campaign could have a foundation that is so unstable.

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Social Media Content Analysis Sports 120

Convince & Convert

SEPTEMBER 20, 2010

It’s this focus on “media&# rather than “social&# that could doom this industry eventually. This is a bit disheartening and dangerous, as social media is and can be a lot more than just your company’s presence on these sites. Second, can we please stop all this silly haranguing about B2B vs. B2C in social media?

Social Media 147

Social Media B2B Strategy Consultant 147

Webbiquity SMM

SEPTEMBER 12, 2011

And of course, there’s the ongoing social media ROI debate : how do I measure this? Can social media ROI really be measured? She uses the word campaign unfortunately, but otherwise it’s a helpful post. Social Media Metrics and ROI. What social media developments and trends should I be watching? What to do?

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Social Media Trendrr SM2 Alterian 257

Convince & Convert

MARCH 3, 2010

Forrester Research shows that from 2009-2014, U.S. Take a look at this a business model that we are developing: [link] This blog post is a thinly veiled application that my firm is building for a variety of clients from Corporate Jets and Banking to Education industries. The game is going to change in a big way very soon.

Social Media 121

Social Media Strategy CoTweet CoTweet 121

Convince & Convert

SEPTEMBER 21, 2010

Research: How do people talk about your industry and who are the influencers? What’s the client/competitor/industry name(s)? I looked at Meltwater Buzz a couple of months back and thought it offered a better platform than Radian6 (which is a good option in itself and often used as the industry example).

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Social Media Strategy Radian6 SM2 155

Techipedia: Tamar Weinberg

JULY 8, 2008

This will help a great deal in planning and managing successful marketing campaigns. There are other times when marketers may have to launch a multi-platform outreach campaign. A marketer has have an understanding of the community and help craft campaigns, articles, stories, videos and or pictures that appeal to each community.

Social Media 163

Social Media Marketing Consultant Communities 163

Convince & Convert

APRIL 28, 2010

In Search of Mass Influencers In a fascinating new Forrester Research study about online peer influence, Augie Ray and Josh Bernoff determine that consumers generated more than 500 billion online impressions about products and services in 2009. population. What would you do? I think this is a fundamental necessity.

Social Media 147

Social Media Strategy Influencer Social CRM 147

Convince & Convert

AUGUST 18, 2010

How can we create a killer social media campaign that will get noticed? Switch PR for almost any people-facing industry and you'd get similar results, unfortunately. It's not just PR, but since that's the industry with which I primarily interact, I wanted to put a fine point on it. link] jaybaer I agree Danny.

Questions 160

Questions Social Media Consultant Education 160

Convince & Convert

FEBRUARY 23, 2010

I’m constantly referring back to Forrester’s POST methodology when planning campaigns. When we talk monitoring not just for PR/Marketing but product or service development and industry related news as well. But your characterisation of a strategy as proactive vs reactive adds another important layer to planning.

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Social Media Strategy Social CRM Company 117

Webbiquity SMM

OCTOBER 5, 2010

Awareness of Twitter has exploded; 87% of Americans said they were “familiar with” Twitter in a poll taken earlier this year, versus just 5% in 2008 and 26% in 2009. Brian Solis provides a wealth of statistics that answer these questions and more, e.g., 87% of Americans said they were familiar with Twitter in 2010, up from just 26% in 2009.

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Tools Twitter Tips Statistics 207

Convince & Convert

JULY 22, 2010

Even the big marketing players are still figuring this out, though the recent Old Spice campaign has done a lot to show how companies are conversing with users in new ways. This is very different to trying to reach voters direct as we decided that people listen to 'people like them' more than politicians or big budget ad campaigns.

Social Media 128

Social Media Strategy Influencer Case Study 128

Techipedia: Tamar Weinberg

JANUARY 5, 2012

Quick and Dirty Competitive Research for Keywords : If you’re looking for keywords to target in your SEO campaign, this guide will tell you what to do with available online tools and websites. This is the newest data since 2009. Sign up right now at a totally reduced cost for 2012 for a limited time. This data is compiled here.

Marketing 264

Marketing SEO Case Study Small Business 264

Webbiquity SMM

JANUARY 17, 2011

54% of small and midsize businesses (SMBs) were using social media to promote their businesses as of September 2010, double the number using these sites in December 2009. More than half (53.5%) of marketers currently use social media as part of their marketing strategy, up from 45% in 2009. last year (2009). 80% read blogs.

Research 210

Research Social Media B2B Marketing 210

Convince & Convert

AUGUST 26, 2010

To date, customers of RowFeeder have either been interested in monitoring social media campaigns (tracking hashtags, Twitter replies, etc.); It’s also very handy for easy archiving of historical social mentions (lawyer types or readers working in regulated industries should take note of that feature). All rights reserved.

Social Media 119

Social Media Strategy Analysis Reputation 119

Webbiquity SMM

FEBRUARY 7, 2012

Infographic: Social Media ROI Statistics by Digital Buzz. Aden Hepburn shares a wealth of social media ROI statistics here, such as that 74% of CMOs believe they will get a handle on social media ROI in 2012. The most rapid increase in adoption has been in the use of social networking, which has nearly doubled since 2009. •

Statistics 190

Statistics Research Social Media B2B 190

Techipedia: Tamar Weinberg

MARCH 10, 2010

“I am a relatively new internet marketer trying to break into the industry,&# he wrote. There are others who sell internet marketing services who are ultimately clueless about changes in the industry that could ultimately amount to them not seeing any increased rankings or improved traffic. Should I learn a specific skillset?&#

How To 240

How To Marketing SEO Training 240

Techipedia: Tamar Weinberg

JANUARY 14, 2009

What is the ROI for Social Media? How to Measure Social Media ROI for Business : Aaron Uhrmacher explains the factors you must consider to see if your social media campaign has had an impact. Social Media ROI : Janet Fouts explains other ways to calculate your ROI on social media. Scared of Social Media?

SEO 162

SEO Social Media Marketing Reputation 162

Convince & Convert

MARCH 9, 2010

But I think that we must understand that all social media sites do not work for every industry. So we get a lot more ROI for them on forums specific to those enthusiast niches. Any good traditional media campaign doesn't ignore the smaller publications either. Are You Ready for the Opportunity Economy? Good stuff, as usual.

Social Media 133

Social Media Strategy YouTube LinkedIn 133

Convince & Convert

SEPTEMBER 15, 2010

It doesn’t matter what industry you’re in, you have interesting stories to tell. Years ago I had worked on a campaign that was all about the residents (it was fora home builder) and whoa was it a hit. Finding and sharing them is the first step toward social media success. Next one is in Greenville, SC 9/24.

Social Media 165

Social Media Strategy Social CRM Consultant 165

Webbiquity SMM

SEPTEMBER 8, 2010

The key takeaway — companies can’t put all of their marketing eggs in one basket, but need to balance budgets across several areas including email, social media, organic SEO, paid search and offline campaigns. 30% of social media users access a social media site “several times a day,&# up from 18% in 2009.

Research 191

Research Social Media B2B Hubspot 191

Webbiquity SMM

JUNE 6, 2011

Should there be an ROI on relationships? What’s most interesting is that Umair made this statement in June, 2009 when Twitter had recorded approximately 2.5 Since 2009, we have seen revolutionary wars and unspeakable natural disasters. ” According to Tom Grant , Ph.D, You expand it.” million tweets per day.

Twitter 196

Twitter B2B Crowdsourcing Hubspot 196

Convince & Convert

AUGUST 3, 2010

Facebook, YouTube, Search, etc are all entrance points and are all of changing value depending on purpose of campaign. With quite some of my industry colleagues we have had maybe a bit different approach to the game – living in Czech republic you might realize some of the downsides of the FB hype even more than in US.

Facebook 167

Facebook Consultant Social Media Sites 167

Convince & Convert

AUGUST 3, 2010

Facebook, YouTube, Search, etc are all entrance points and are all of changing value depending on purpose of campaign. With quite some of my industry colleagues we have had maybe a bit different approach to the game – living in Czech republic you might realize some of the downsides of the FB hype even more than in US.

Social Media 167

Social Media Facebook Marketing Consultant 167

Convince & Convert

SEPTEMBER 21, 2010

Helps us all in the industry! link] Michael Neuendorff Found out about Ojbective Marketer's tool for social media campaigns via Jay Baer's recent post. It is always so nice to see the other things people use — and what for. Excited to be on the panel after your presentation at LEAD San Diego! Looks v interesting.

Social Media 167

Social Media Strategy Consultant Tweetdeck 167

Techipedia: Tamar Weinberg

DECEMBER 15, 2009

You’re not yet a social media marketing expert, not unless you’re consistently applying your skills to different and unique campaigns and initiatives. Reply Kevin December 15, 2009 at 11:25 am I don’t get why these two skill sets are treated as separate skill sets. (I’m Much like SEO. Enjoyed this quite a bit!

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SEO Social Media Marketing Digg 178

Convince & Convert

MARCH 2, 2010

At Genius.com, we understood relatively early (we announced our gURLs to track traditional and Social Media in July 2009) that while most B2B marketers are engaging in Social Media, very few are actually measuring it. It's essential that ROI is an integral part of that process.

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CoTweet CoTweet Analysis Consultant 116