The Marketing Of Things
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SEPTEMBER 6, 2013
Android has been using names of delicious deserts and sugary snacks since Cupcake in 2009. For Kit Kat, a brand that has been around since the 18th century (not a typo), it gives them not only a rejuvenation and some cool factor, but something new and different to market in an impulse buy - low interest space. impulse buy.
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