Taylor Marek

FEBRUARY 4, 2010

Advertising is a communication strategy used to persuade the person engaging in the “ad&# to take action and to buy from that brand. Marketing is the process by which companies create value for and build strong customer relationships to ensure brand loyalty and word of mouth distribution with their market base.

Advertising 116

Advertising Marketing Avatar WordPress 116

Techipedia: Tamar Weinberg

JUNE 19, 2012

They entice higher brand loyalty by enhancing ‘insider’ status. Launched in 2009, Symantec Connect boasts 270,000+ community members, 95 percent of whom create content, taking the burden of customer support off of the company. You have the opportunity to build a library of content populated largely by your own customers.

Cost 135

Cost Communities Drupal Forums 135

Twist Image

NOVEMBER 12, 2010

Before buying anything, consumers know what they're getting into and because this content exists, it's increasingly more difficult for a brand to sell a sub-par product or service. It takes a strong, strong brand to build true engagement and it takes an even stronger brand to build long-term loyalty and evangelism. brand loyalty.

Bazaarvoice 108

Bazaarvoice iPad Marketing Loyalty 108

Absolute PA

MARCH 14, 2014

It’s one of the first online marketing activities I took to back in 2009 when I started my first business as a Virtual Assistant. It helps your prospects make a personal connection with you, creating loyalty (we ALL choose to buy with people we like and trust) , and gives passers-by a reason to come back to your website more often.

System 105

System WordPress FAQ Small Business 105

Josh S Peters

OCTOBER 20, 2009

Home About eBooks Social Media and Internet Marketing Speaking Twitter Says You Are Here: Home » Social Media » The FINAL word on Social Media ROI The FINAL word on Social Media ROI Written on October 20, 2009 by Josh Peters in Social Media 25 Comments - Leave a comment! The FINAL word on social media ROI is this… sometimes.

ROI 161

ROI Social Media Metrics Loyalty 161

Josh S Peters

SEPTEMBER 18, 2009

Home About eBooks Social Media and Internet Marketing Speaking Twitter Says You Are Here: Home » Social Media » The GAP, ROI, and Awareness The GAP, ROI, and Awareness Written on September 18, 2009 by Josh Peters in Social Media 5 Comments - Leave a comment! The end result is they want your money now!

ROI 100

ROI CPA Campaign Buy 100

Diva Marketing Blog

DECEMBER 24, 2009

Customers would not be coerced into buying what they did not want and if another store had a better, less expensive product Macy's would send them to that store. Fast forward 62 years to 2009. But it is an innovative sales program launched in 1947 by Macy's Department Store. it was a Miracle On 34th Street. on the silver screen.

Social Media 74

Social Media Film FAQ Loyalty 74

Myrland Marketing

JUNE 1, 2009

by Nancy Myrland on June 1, 2009 I was partially wrong the other day when I Tweeted one of my Myrland Marketing Moments on Twitter. You see, when you do this with your clients and potential clients, you are investing in them and in their emotions, which often come in to play when making buying decisions. Bottom line: Make me like you.

WordPress 40

WordPress Technorati StumbleUpon Training 40

Myrland Marketing

APRIL 27, 2010

Aren’t loyalty, trust, business, repeat business and familiarity part of what it’s all about? In today’s market, regardless of the industry, the buying behaviors of customers have changed. Who doesn’t want to create that bond with those who trust them with their business? Then let’s get started, okay!?

Social Media 81

Social Media Training Skills Company 81

Techipedia: Tamar Weinberg

AUGUST 27, 2008

Round 4 – Percentage of New Visitors The percentage of new visitors provides a basic metric for user loyalty. new visitors While Sphinn itself doesn’t generate outstanding loyalty from members, its users are significantly more likely to return to a site they found. No clear winner can be declared. Bookmarked!

Social Media 100

Social Media StumbleUpon SEO ROI 100

Twist Image

FEBRUARY 22, 2013

You can buy your way to the top. " Should I buy my way to the top for CTRL ALT Delete ? My first book came out in 2009 and ranked #13 on 800 CEO Read 's The Bestsellers of 2010 list. Brands buys fans, friends and followers online, all of the time. Brands buys fans, friends and followers online, all of the time.

Buy 111

Buy Journal Consultant List 111

Bare Feet Studios

JUNE 9, 2010

But it seems all they can think these days is “build your user base, sell ads around the content, hope Google buys you for an insane amount.&# Meanwhile, Twitter just buys more servers, gets more investment, and encourages robots. The impact it has had on the world is awe-inspiring to me. I’m NOT knocking success.

Upcoming 57

Upcoming Conference Social Graph Flickr 57

Convince & Convert

SEPTEMBER 7, 2010

His tale of his switch of coffee loyalty from Tim Horton’s to McDonald’s is a documentary-style account of how real people perceive and are impacted by business details we all too often take for granted. link] Rosemary O’Neill This one sounds intriguing…I’m always into people with panache. All rights reserved.

Review 115

Review Social Media Social CRM Consultant 115

Social Media Strategery

OCTOBER 8, 2009

Fri, Oct 9, 2009 Government 2.0 “Dear [fill in your favorite sports team], You may think of me as a fan or as a ticket-holder now, but if you give me the chance, I’d gladly be a marketing specialist, brand ambassador, web developer, community organizer and data cruncher. Home About Me Speaking Legal-ese My Team Gov 2.0

Gov 2.0 90

Gov 2.0 Sports Team Web 2.0 90

Convince & Convert

JUNE 24, 2010

That’s what builds loyalty and advocacy. Authenticity and customer testimonials build loyalty and advocacy. I'd buy a book from him. Heck, I'd even buy a lithium powered weed whacker from him if he endorsed it. That’s just a brochure in 140 characters. Instead, let your customers in on the secret.

Social Media 121

Social Media Strategy Social CRM MySpace 121

Techipedia: Tamar Weinberg

MARCH 4, 2010

They also were able to flex their muscles and throw around dollars to buy up all the valuable advertising and marketing opportunities. For the most part, you can’t buy Twitter followers or Facebook fans. Tamar is also the author of The New Community Rules (July 2009). izmantot soci?los los medijus viesn?cu « Tur?t

Hotels 245

Hotels Social Media Communities Discount 245

Convince & Convert

SEPTEMBER 14, 2010

Is it good enough to just say “here is our product, go buy it?&# Intelestream Companies are focusing more on retaining existing customers and increasing their loyalty. Where do you fit in going about understanding the customer wants, needs and desired outcomes, and adapting your offer accordingly? and hope for a.02

Social Media 123

Social Media Social CRM Strategy Consultant 123

Laurel Papworth

MAY 8, 2010

Often groups in the community will want to offer to buy the service they love it so much. They’ve handed over their time, content, commitment, loyalty, and so on for 5 years, least they can do it send off an email if they so want. Speaking 2009 (1). Or hell, even your email ( you don’t still use Hotmail do you?).

Sites 81

Sites Social Media Social Networking Mobile 81

Convince & Convert

SEPTEMBER 21, 2010

Ultimately, customer loyalty is a huge byproduct of social media, and that loyalty often can translate into sales. Ultimately, customer loyalty is a huge byproduct of social media, and that loyalty often can translate into sales. But, I’m not sure that’s a good comparison.

Social Media 149

Social Media Strategy Consultant Web 2.0 149

Convince & Convert

SEPTEMBER 21, 2010

Awareness, Sales, or Loyalty? link] Weekly Links: August 23, 2009 | UpYourSocial [.] Or Loyalty for Nothing -> Acted once? Or Loyalty for Nothing -> Acted once? Or Loyalty for Nothing -> Acted once? The elevator pitch is dead. Can you describe what your company does in 120 characters or less?

Social Media 167

Social Media Strategy Consultant Conference 167

Convince & Convert

MAY 5, 2010

Women are routinely misunderstood or ignored by advertisers despite their unprecedented purchasing power and loyalty to brands that earn their trust. Gordon I had the pleasure of interviewing Lisa last week for my blog and I hung up the phone thinking “finally.&# I, for one, will be encouraging my clients to spend time at JaneNation.

Social Media 125

Social Media Case Study Strategy Study 125

Convince & Convert

APRIL 28, 2010

In Search of Mass Influencers In a fascinating new Forrester Research study about online peer influence, Augie Ray and Josh Bernoff determine that consumers generated more than 500 billion online impressions about products and services in 2009. Some just buy. Some just buy. population.

Social Media 147

Social Media Strategy Influencer Social CRM 147

Convince & Convert

APRIL 14, 2010

I find it really annoying to see a stream of tweets that contain nothing but the message “buy my stuff&#. I've often wondered how many of those buy-my-stuff Tweets are confusion rather than laziness. I've often wondered how many of those buy-my-stuff Tweets are confusion rather than laziness. link] Sarah Z.

Social Media 128

Social Media Consultant Health Care Questions 128

Techipedia: Tamar Weinberg

JANUARY 24, 2008

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Opinion , Social Media > Why Nobody Should Buy Digg Why Nobody Should Buy Digg by Tamar Weinberg on December 20, 2007 Share It hasn’t even been a week and my once positive outlook of Digg has come to a sour end.

Digg 104

Digg Buy StumbleUpon Web 2.0 104

Techipedia: Tamar Weinberg

JULY 8, 2008

For example an article with “10 Reasons You Should Buy Travel Insurance&# is almost never going to go viral, it’s not surprising, shocking, interesting or in any way sticky. That’s shifting to a future where profit comes from helping people buy. It’s not about any of the tools.

Social Media 163

Social Media Marketing Consultant Communities 163

Convince & Convert

JULY 28, 2010

.&# Because helpfulness hasn’t historically been looked at as a marketing objective (tons of great stuff about this umbrella concept in Scott Stratten’s forthcoming new book UnMarketing – buy it ), identifying areas where help could be provided isn’t in the DNA of most companies – yet. Buy your own product.

Social Media 148

Social Media Strategy Consultant B2B 148

Convince & Convert

JULY 6, 2010

From raising awareness, to connecting with consumers in the way they want to engage and fostering positive action, leveraging CSR in the social media world can strengthen consumer trust and loyalty, encourage followers (and their friends) to take action and participate, and put a halo over the brand that dives in. All rights reserved.

CSR 137

CSR Social Media Strategy Consultant 137

Convince & Convert

APRIL 15, 2010

Creating and propagating smart, optimized content that succinctly answers those questions is the most direct line to sales and loyalty. It builds brand loyalty like a gym membership. (I'm Your potential customers have questions about your company, your products, your services, your competitors. There always have to be new content.

Content 124

Content Marketing Consultant Social Media 124

Convince & Convert

AUGUST 10, 2010

Combine that with location and mobile data, and you get real-time smart agents that tell you whom you should approach in a restaurant to buy a drink. . “Who Should I Know&# for example, is a relevant and important question that needs to be better answered. JF : Hyper-targeting. Billions and billions of dollars are spent on advertising.

Social CRM 133

Social CRM Influencer Klout Social Media 133

Convince & Convert

APRIL 13, 2010

link] Lee Riley The Best Advice Has No Shelf Life #li [link] [link] Yael Davidowitz-Neu As always, I enjoy your perspective on how the principles of building brand loyalty/customer engagement remain the same despite significant changes in technology. No matter what, you are the one who makes this ride enjoyable or miserable.

Social Media 112

Social Media Strategy Influencer Education 112

Convince & Convert

JULY 14, 2010

The problem is that social is far more about building loyalty and engaging current and future customers than it is about driving immediate sales results. While it can drive immediate sales in some cases, thats not the primarily value it offers. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC.

Social Media 134

Social Media Strategy Metrics Organization 134

Bare Feet Studios

SEPTEMBER 30, 2010

What Tom describes in his post, is that early stage of market behavior: “thinking about buying a car&# that by definition will not lead to a car sale transaction in the next 24 hours or in a single measurable transaction. Emphasis mine.).consumers This is the power that social media platforms bring to any transaction.

Social Media 60

Social Media Upcoming Conference Viddler 60

Convince & Convert

MAY 26, 2010

These services are in many ways would Twitter was originally, with another layer of loyalty and rewards built in. Place making social media (Foursquare, Gowalla, et al) will continue to gain traction over the next 18 months. The reviews business will be transformed by geo-location. All rights reserved.

Social Media 134

Social Media Consultant Video Strategy 134

Convince & Convert

JULY 22, 2010

However, if a firm focuses on building brand loyalty with a small subset of customers, they may find that it has an exponential impact. Lion Brand Yarn found that their customer outreach strategy drove impressive e-commerce results – those who visited the company’s blog were 41% more likely to buy at the Web site.

Social Media 128

Social Media Strategy Influencer Case Study 128

Webbiquity SMM

JANUARY 10, 2011

Fans are fickle: How to inspire loyalty after the “like&# by iMedia Connection. Best Facebook Marketing Tips and Guides of 2009. People are busy. They may like your Facebook page, but most won’t come back very often without a reason. Related Posts. Share this on Bebo. Subscribe to the comments for this post?

Facebook 210

Facebook B2B Privacy MySpace 210

Convince & Convert

APRIL 8, 2010

I've heard others claim that they keyboard and USB adapters allow it to be laptop-like, but to me what buy a device when you're just going to attach a bunch of things to it that makes it more like a laptop? We bought two for our design office, and I can see many buying it for the family, where several people would want to use it.

iPad 136

iPad Content iPhone Wireless 136

Techipedia: Tamar Weinberg

JUNE 16, 2010

It helps build loyalty, generate conversations, and it also gets you more followers if you do it right. Do you always tell people to “buy now”, “buy before midnight”, “For the first 300 people”, etc? Tamar is also the author of The New Community Rules (July 2009). Do I have social media integration on my business blog?

Questions 277

Questions Social Media How To Postrank 277