The Big(ger) Marketing Shift
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NOVEMBER 12, 2010
Bazaarvoice says that between 75% - 80% of all online shoppers read online customer reviews (or peer reviews). Consumers are more open than ever to engaging with companies via new media (86% vs. 78% in 2009), but it still takes a big effort on the part of the company to reach the upper echelons of the consideration set. brand loyalty.
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