article thumbnail

The Social Media ROI Debate

Webbiquity SMM

Can the financial return on expenditures for social media business activities– in marketing, PR, customer support, HR, product development or other areas — be accurately measured? Among social media pundits, the debate rages on. Among social media pundits, the debate rages on.

ROI 193
article thumbnail

The Big(ger) Marketing Shift

Twist Image

" While the news item doesn't delve into guessing why this is happening, Social Media and the digital platforms are key to this. Bazaarvoice says that between 75% - 80% of all online shoppers read online customer reviews (or peer reviews). cone consumer new media study. social media. social media.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

50 (of the) Best Social Media Guides, Tips and Insights of 2011 (So Far)

Webbiquity SMM

Social media marketing has gone well beyond the hype stage and is now mainstream business practice. Still, questions remain: how do I use social media most effectively across the enterprise? Which social media monitoring tools should I use? What social media developments and trends should I be watching?

article thumbnail

Is Your Executive on Twitter?

Koka Sexton

Author: Koka Sexton Comments: 1 comment Date: 24 Mar 2009 Categories: Social Media Tags: There are 1 comment. ¬ Ryan Martin #3684 March 26th, 2009 at 4:40 pm If nothing else, this is just plain fascinating. How NOT to use your Social Media Marketing Manager! Leave a comment! Use get_bookmarks() instead.

Twitter 56
article thumbnail

Koka Sexton dot Com

Koka Sexton

Author: Koka Sexton Comments: 1 comment Date: 24 Mar 2009 Categories: Social Media Tags: There are 1 comment. ¬ Ryan Martin #3684 March 26th, 2009 at 4:40 pm If nothing else, this is just plain fascinating. How NOT to use your Social Media Marketing Manager! Leave a comment! Use get_bookmarks() instead.

article thumbnail

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

There is More Than One SXSW As the conference continues to grow (interactive registrations up 40% over 2009, to more than 15,000 total), attendee segmentation follows apace. The best sessions I saw this year were at Get Ready to Live , a one day “shadow conference&# put on by BazaarVoice , BlueClover , and Chris Brogan.