Techipedia: Tamar Weinberg

MARCH 12, 2009

Exploring the Royal Caribbean Promotional Marketing Strategy by Tamar Weinberg on March 12, 2009 Share My husband Brian , who knows firsthand how much I eat, drink, and sleep social media, pointed me to an interesting critique by ExpertCruiser on a 2007 social media marketing campaign by Royal Caribbean.

Brands 133

Brands Message Boards Travel Forums 133

Pixlee

FEBRUARY 2, 2017

When Burberry launched their “The Art of the Trench” site in 2009, allowing users to upload pictures of themselves wearing the company’s products (or just interact with them), they saw a 50% increase in ecommerce sales. Pixlee’s email marketing solution even lets you feature shoppable UGC in your email campaigns as does Muchkin below.

UGC 53

UGC Content Marketing Sentiment 53

Pixlee

JANUARY 19, 2017

UGC results in 29% higher web conversions than campaigns or websites without it. 59% of marketers use influencer engagement campaigns for product launches and content creation. 59% of marketers use influencer engagement campaigns for product launches and content creation. 87% of brands use UGC for authentic (and free) content.

UGC 41

UGC Content Loyalty Travel 41

Pixlee

DECEMBER 13, 2016

The closer consumers become to brands through avenues like social media, the more they begin to long for—and eventually, expect—authentic, high quality experiences. Since 2009, $18B in market share has shifted away from the top 25 largest brands to smaller brands. And consumers are receiving them with open arms. million in funding.

Brands 41

Brands Authentication Fashion Curation 41

Techipedia: Tamar Weinberg

MARCH 4, 2010

At the end of the day, we know most people are active on social networks because they have some reason for being there (be it to make a sale or to establish authority, for example), but through your regular interactions, you need to recognize that these are byproducts of your genuine and authentic involvement.

Hotels 245

Hotels Social Media Communities Discount 245

Convince & Convert

SEPTEMBER 21, 2010

You’re engaged in an advertising and marketing campaign that uses the Web as its distribution platform. Working on campaigns for several clients and its been a slow haul, especially for a new brand. Working on campaigns for several clients and its been a slow haul, especially for a new brand. Unlikely at best.

Social Media 149

Social Media Strategy Consultant Web 2.0 149

Firebelly

JANUARY 13, 2010

I think if you remain authentic in what you are sharing, then you can't go wrong. For me Facebook is comprised mostly of friends (past and present), family, and some business acquaintances--mostly people i know in real life. because people want to connect with you because of who you are. For me, if they don't like what I'm about.

Syndication 101

Syndication MySpace Paid Search Social Media 101

Diva Marketing Blog

MAY 13, 2009

Recently I attended a networking event in Atlanta and found myself deep in conversation with a young woman who told me how critical transparency is to a social media campaign. see tip #4) As we move into 2009 social media is finally taking its rightful place as a credible marketing strategy. I am also working on an ad campaign, too.

Social Media 40

Social Media Sports Fashion Campaign 40

Hootsuite

FEBRUARY 14, 2023

Bonus: Get the influencer marketing strategy template to easily plan your next campaign and choose the best social media influencer to work with. Are they the face of an ad campaign? Intangible factors The numbers are important, but reputation and authenticity are a little harder to measure. Authenticity.

Influencer 110

Influencer Instagram Collaboration YouTube 110

Convince & Convert

FEBRUARY 11, 2010

Raven Zachery, project director for the Obama Presidential Campaign app and founder of SmallSociety, defends native applications. Give me a scenario for web apps that competes with the profit motive of developing for the app store AND is a one stop, one authentication, one click purchase for the end consumer. All rights reserved.

Social Media 113

Social Media Strategy Apple iPhone 113

Convince & Convert

MAY 25, 2010

Here are the highlights: A Colossal Opportunity According to Forrester research, from 2009 – 2014, the average annual growth rate in digital marketing expenditures in the U.S. Digital marketing isn’t about campaigns, it’s about waterfalls. Adjust Staffing and Timelines. You’re ALWAYS marketing. Every search.

Marketing 123

Marketing Social CRM Conference Social Media 123

Convince & Convert

APRIL 1, 2010

Talk about an ad that’s chock full of truth and authenticity. The team’s record for the last five years: 2009-10 (14-60) so far 2008-09 (24-58) 2007-08 (22-60) 2006-07 (32-50) 2005-06 (33-49) In fact, the Timberwolves have won a playoff series only one time in their 21 years of existence.

Social Media 120

Social Media Content Analysis Sports 120

Keyhole.co

OCTOBER 21, 2023

Marketing executives: Sharpen campaigns, assess audience stance, and accurately assess campaign success. Whether you’re gauging campaign success, identifying niche influencers, or tracking hashtags, Keyhole delivers a comprehensive snapshot of your social media presence. The company responded right away and openly.

Social Media 52

Social Media Sentiment Reputation Analysis 52

agora pulse

MARCH 24, 2020

Brand authenticity. Brand authenticity is the “realness” of a brand. Brand authenticity includes a brand voice (how your brand “sounds”) and brand engagement (how a brand interacts with its audience). You can create and run ad campaigns on Facebook using a variety of tools. No fluff, no smokescreen.

Social Media 94

Social Media Social Media Management Meme Hashtag 94

Techipedia: Tamar Weinberg

JULY 8, 2008

This will help a great deal in planning and managing successful marketing campaigns. There are other times when marketers may have to launch a multi-platform outreach campaign. A marketer has have an understanding of the community and help craft campaigns, articles, stories, videos and or pictures that appeal to each community.

Social Media 163

Social Media Marketing Consultant Communities 163

Webbiquity SMM

JANUARY 9, 2013

In the spring of 2009, the notion that digital would account for the majority of marketing budgets within just a few years seemed like a laughable proposition. ” media, for channels that are Measurable, Authentic, Scalable and Social. Why Social Is So Disruptive to Traditional Marketing by Social Media Today.

Strategy 190

Strategy Marketing B2B Exercises 190

Convince & Convert

MAY 11, 2010

It’s just more authentic and believable that way. BK's Whopper Sacrifice campaign offered customers the chance to do something they already wanted to do but had no incentive to do it. And by using a coupon BK tracked redemption, up-sell conversion – actual profit of the Facebook campaign. Post it to your Facebook page.

FAQ 137

FAQ Content Consultant Social Media 137

Techipedia: Tamar Weinberg

MARCH 17, 2010

So if you’re spending $200 a day on your Social Media campaign, and let’s say your product is $100 worth per item, let’s say you’re bringing 100 people to the website, and your Google Analytics shows a 15% conversion rate to a warm lead, and a 15% conversion rate of warm leads to paying clients purchasing one item.

Communities 237

Communities Twitter Web 2.0 ROI 237

Convince & Convert

JULY 22, 2010

Even the big marketing players are still figuring this out, though the recent Old Spice campaign has done a lot to show how companies are conversing with users in new ways. Our goal is not to increase sales; we want to create an authentic connection with knitters and crocheters. Excellent point around authentic connections.

Social Media 128

Social Media Strategy Influencer Case Study 128

Kikolani

NOVEMBER 16, 2012

19 Bad Habits Bloggers Need to STOP – What follows are the 19 most common bad habits I’ve found that bloggers impose on themselves that hold them back from developing a unique and authentic voice. Blogging / Content. Here are 23 helpful tips on how you can take your A/B tests from basic to the next level.

Mashup 122

Mashup Resources RSS Sentiment 122

Webbiquity SMM

SEPTEMBER 12, 2011

She uses the word campaign unfortunately, but otherwise it’s a helpful post. Writing that “every person in an enterprise is potentially an authentic, invested content producer, networker or influencer. Social media: Adding video to your digital marketing plan by SignOn San Diego. Why Not Be The CMO Of Everyone?

Social Media 257

Social Media Trendrr SM2 Alterian 257

Techipedia: Tamar Weinberg

JANUARY 23, 2008

In any marketing campaign, the more you see the product, the more likely you are to be influenced by it, even if you don’t want to be. Don’t be a marketer, when interacting with social media sites, be your self, have an authentic voice. Tamar is also the author of The New Community Rules (July 2009).

Sites 101

Sites Social Media Digg Blogosphere 101

Convince & Convert

AUGUST 26, 2010

To date, customers of RowFeeder have either been interested in monitoring social media campaigns (tracking hashtags, Twitter replies, etc.); After initial sign-up, just click a button, pick a date range and the report shows up on your desktop as an Excel file (or even CSV for the authentic nerds). All rights reserved.

Social Media 119

Social Media Strategy Analysis Reputation 119

Techipedia: Tamar Weinberg

APRIL 14, 2010

The nuances related to how YOU can build your business further — with specific details related to a single campaign that has no relevancy to 95% of the others — are not going to be publicly shared, because that’s stuff that you need to figure out on your own. I should be authentic instead.

Social Media 267

Social Media SEO Blogger Communities 267

Convince & Convert

APRIL 5, 2012

“Liongate’s campaign differed from most movie campaigns because it created actual social media buzz.” Before those came on the scene, how would a CEO actually communicate to customers and prospective customers in a way that was ostensibly authentic and dispersed and widely available?

Sports 114

Sports Social Media Survey Hashtag 114

Hootsuite

FEBRUARY 18, 2020

Users posted changes from the end of 2009 to the end of 2019. Or go the authenticity route. Genuine, authentic posts without filters can also be appealing to your audience depending on your brand’s goals. Dove’s Real Beauty campaign and Self-Esteem Project mean the brand frequently posts real and diverse images.

Engagement 145

Engagement Instagram Geotagging Metrics 145

Convince & Convert

SEPTEMBER 15, 2010

Years ago I had worked on a campaign that was all about the residents (it was fora home builder) and whoa was it a hit. I think what’s refreshing though is the suggestion of a concern about an authentic story, vs the apps, followers, and range of other paint by the numbers social media approaches. Simple yet telling.

Social Media 165

Social Media Strategy Social CRM Consultant 165

Bare Feet Studios

DECEMBER 13, 2008

If you remove the formal shooting environment all of these talking heads will come across much more real, more authentic, more likable, and therefore with a higher trust quotient. Take those great points on Scott’s blog post and turn them into your next ad campaign – both the formal one and the social media one.

Social Media 44

Social Media Viddler Upcoming Hosting 44

Convince & Convert

JUNE 30, 2010

It's not like the “old days&# where TV/radios advertisements and marketing campaigns had to appeal to broadly defined targets markets. VIA is going to be the #1 company I go to if I want an ad campaign or want to refer someone to an ad agency. As you can imagine, the VIA party was pretty crowded! All rights reserved.

Social Media 128

Social Media Strategy Automotive SEO 128

Viper Chill

MARCH 22, 2010

in 2009 and it will probably make more in 2010. I use those ideas on paid advertising campaigns that I run or for SEO/ traffic building tactics/social media tactics for clients websites. Really… What should be broken, though, because there is something to be broken, is at the authenticity level. That should be authentic.

Blogosphere 79

Blogosphere Blogger Sites Comments 79

Viper Chill

MARCH 18, 2010

Buying Websites The last website I built from scratch was in November 2009 for my million dollar case study. I did get to work on some very cool campaigns, especially with Hewlett Packard (who are one of the rare companies willing to test new ideas in this space) but after a while I really started to hate my job.

Buy 68

Buy Sites Questions Project 68

Webbiquity SMM

JUNE 6, 2011

What’s most interesting is that Umair made this statement in June, 2009 when Twitter had recorded approximately 2.5 It is trying, instead, to create a more authentic kind of value — and to do that, you need ideals. It is trying, instead, to create a more authentic kind of value — and to do that, you need ideals.

Twitter 196

Twitter B2B Crowdsourcing Hubspot 196

Techipedia: Tamar Weinberg

JULY 7, 2010

The success of a social media marketing campaign strongly revolves around engagement. I agree that interaction is the key to any social media campaign, whatever platform you decide to use. Social media is all about being authentic, genuine and real. Tamar is also the author of The New Community Rules (July 2009).

Social Media 251

Social Media Klout Influencer Feed 251

Convince & Convert

SEPTEMBER 23, 2010

I was literally having a conversation with a client about this exactly, “Can we get a social media campaign completed by Friday?&# , when this arrived. bolen Thank you for this. There seems to be a somewhat prevalent issue with the perception of social media marketing as “set it and forget it&#. All rights reserved.

Social Media 146

Social Media Strategy Energy Consultant 146

Techipedia: Tamar Weinberg

APRIL 28, 2010

Well, if you know about how it works with agencies, you know that this stuff is campaign-based, and when the campaign ends, you really don’t belong as the page admin anymore. I made multiple attempts to contact Facebook in October of 2009 to no avail. WTF is Page authentication?! Or so I’d like to think!

Facebook 277

Facebook Issues MySpace Privacy 277

Convince & Convert

SEPTEMBER 20, 2010

I a short period of a month, he abandoned the outreach campaign because, although it started to build traffic to his site, it didn't result in a huge increase in sales. He has a very small start up consumer product company – has a FB page, a Twitter profile and hired me to do some outreach work.

Social Media 159

Social Media Strategy Affiliate marketing Company 159