article thumbnail

Study shows social media drives sales

Sherrilynne Starkie

Research released today by LoyaltyOne and two leading North American academic institutions provides the long-awaited proof that social media interaction between a customer and a brand drives immediate and long-term sales increases. The Air Miles program logo in Canada since 2009. Social media in call centres.

Study 377
article thumbnail

Social Media Helping People Understand Climate Change Globally

Socialmedia.biz

In today’s technologically advancing world, social media is transforming the way we share news and information. More than 300 million people spend at least 5 hours every day on different social networking platforms, including Facebook, Twitter, Pinterest, Youtube and Instagram. Sentiment Analysis.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

10 Reasons Market Research is Critical to Social Media

Adam Cohen

But those same companies need to leverage, not ignore, that insight available when fusing social media into the marketing mix they already have. People are the fuel behind social media, which is really just tools and tactics. Do they use social platforms and if so, how often and why?

Research 265
article thumbnail

Finding a Social Media Analysis Tool With Specific Capabilities

Net-Savvy Executive

Quick, name a social media monitoring tool that can monitor Instagram. I launched Social Media Analysis in 2009 to move industry news coverage from my personal blog to its own site. Is SMA on your go-to list of resources for keeping up with the social media tools market? Got one yet?

article thumbnail

Gov 2.0: Taking a Look Back at 2009 | Social Media Strategery

Social Media Strategery

Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 Development Social Media Gov 2.0: Taking a Look Back at 2009 Wed, Nov 25, 2009 Best Of , Government 2.0 Click for the 2009 Timeline of Gov 2.0 2009 was the year that it learned to walk.

Gov 2.0 120
article thumbnail

Determining Social Media ROI

Justin Levy

Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking Determining Social Media ROI Written on October 12, 2009 by Justin Levy in business , business strategy , ims09 , inbound marketing , marketing , marketing strategy , roi , social media , social media strategy , video 19 Comments - Leave a comment!

ROI 140
article thumbnail

PR and Social Media Measurement: A Bright Outlook

Waxing UnLyrical

Back in 2009, PR measurement professionals were cautious, to say the least. Members of the PR measurement trade association also found that more and more clients were waking up to media analysis metrics and how these could be linked to business goals and outcomes, opposed to simply looking at outputs.