2009 Analysis Nielsen Social Media 
Convince & Convert
FEBRUARY 3, 2011
Consider Nielsen ratings, which are used to determine the popularity of all TV shows and, consequently, how the dozens of billions of dollars in TV advertising is apportioned. Nielsen ratings have a direct impact on hundreds of thousands of people in the United States. Social Media is Inherently Measurable. friends).
Net-Savvy Executive
APRIL 1, 2011
A couple of CEOs have pointed out how few of the vendors ever featured in Forrester's reports on social media analysis are still independent. Brandimensions Folded into its BrandProtect sibling in early 2009. Cymfony is now part of WPP's Kantar Media. Back-channel emails are a wonderful thing.
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Convince & Convert
SEPTEMBER 21, 2010
She specializes in social media strategies that lead to actionable plans to achieve real world objectives. I’ve spent a lot of time working with various social media monitoring tools and I’ve whittled my list of favorites down to two or three. First – What are the objectives? What about you?
Proactive Report
MAY 6, 2010
The media panel at the PRSA conference made it clear that they are expected to provide muh more than just a print story today. In Q1 of 2009 newspaper websites saw a 10.5% Does it have links to all your social media content? I’ll be in NYC for the Bulldog Reporter Media Relations Summit at the end of June.
Proactive Report
MAY 6, 2010
The media panel at the PRSA conference made it clear that they are expected to provide muh more than just a print story today. In Q1 of 2009 newspaper websites saw a 10.5% Does it have links to all your social media content? Every newspaper and magazine has a website and that website has a voracious appetite for content.
Diva Marketing Blog
FEBRUARY 23, 2009
With the rapid increase of digital conversations the importance of not only listening to consumer generated content (CGC) but the analysis of this new data set is finally taking its place at the marketing research table. Toby/Diva Marketing : Let’s take it from the top. In turn, “learning” comes from hearing the unexpected.
Webbiquity SMM
FEBRUARY 7, 2011
If 2009 was the year many marketers puzzled over, poked at and pondered incorporating social media into their marketing mix, 2010 was the year of diving in. According to a HubSpot study, 71% of marketers viewed Twitter as a useful marketing tool last year, up from just 39% in 2009. Adoption soared. 85% of Inc. 85% of Inc.
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