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The Social Media ROI Debate

Webbiquity SMM

You wouldn’t buy a new machine tool or enterprise software application without an ROI analysis, so why should social media be any different? It makes no more sense for a business to shun social media until ROI can be demonstrated than it does to demand an ROI analysis for installing phone lines or email. So much for my thoughts.

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50 Amazing Mobile Marketing Statistics That Will Move You to Action

Writtent Blog

We’ve curated 50 of the freshest mobile marketing statistics to inform you, as well as some analysis and action items to inspire your strategy: Mobile Marketing Statistics on Global Trends. Source: HubSpot ). US mobile ad spending has increased 400% since 2009, and shows no signs of slowing in growth. There are 6.8

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15 Lessons That Took Me 15 Years to Learn by Jim Tobin

Ignite Social Media

I saw a HubSpot survey recently where a big number of marketers, I think it was about 87%, said that they would do less content if it meant they could do better content. I saw a HubSpot survey recently where a big number of marketers, I think it was about 87%, said that they would do less content if it meant they could do better content.

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50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far)

Webbiquity SMM

Awareness of Twitter has exploded; 87% of Americans said they were “familiar with” Twitter in a poll taken earlier this year, versus just 5% in 2008 and 26% in 2009. Brian Solis provides a wealth of statistics that answer these questions and more, e.g., 87% of Americans said they were familiar with Twitter in 2010, up from just 26% in 2009.

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15 Ways Sharp Content Creators Use (and Don’t Use) Keyword Strategy

Writtent Blog

Image Credit: HubSpot. Tracking search volume of keywords through a tool like Google AdWords, HubSpot or Marketo is critical to make sure you’re not just optimizing for the way you and your coworkers talk about your product. Do: Perform Competitive Analysis. Prior to 2009, SEO was a bit like the wild west.

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The Silent Rise of LinkedIn to 500M Members: What Marketers Need to Know for 2018 [SSM069]

Buffer Social

2009 (33M members): Jeff Weiner joins LinkedIn as president. Statistical Analysis and Data Mining are the top skills on LinkedIn. How to Publish on LinkedIn Pulse: A Beginner’s Guide – HubSpot. A quick look at LinkedIn’s journey to 500 million members: 2003 (0 members): Launch. 2015 (330M members): $1.5B

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55 (of the) Best Social Media Tips, Tactics and Tools of 2010

Webbiquity SMM

If 2009 was the year many marketers puzzled over, poked at and pondered incorporating social media into their marketing mix, 2010 was the year of diving in. According to a HubSpot study, 71% of marketers viewed Twitter as a useful marketing tool last year, up from just 39% in 2009. Adoption soared. 85% of Inc.