Small Business Mavericks

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Why Not Blog Marketing?

Small Business Mavericks

It seems that neither marketers no ad agencies have increased their value on blog content since 2009. I was taken aback after seeing how marketers and ad agencies differ in their use of specific online marketing tactics. Yet, both marketers and ad agencies see more value in online advertising, mobile marketing, and video marketing.

Marketing 164
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Settlement Announced For Facebook Privacy

Small Business Mavericks

This is a result of the mishandling of Facebook users’ private information back in December 2009. Facebook will now have to conduct privacy audits every two years for the next 20 years. Facebook had made some changes to its privacy notices and did not give user’s a choice if they wanted their information used or not.

Privacy 93
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DTV, EMV, and Why Cybersecurity Affects Marketing

Small Business Mavericks

Do you remember the Digital Transition of 2009, when U.S. television did the switch from analog broadcasts to digital transmissions? Do you remember the whole converter box controversy and the confusion that made massive call centers spring into existence to answer the public’s questions? Do you remember the effect it had on business?

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Mailed vs Email Greetings for the Holidays

Small Business Mavericks

The percentage of consumers buying greeting cards for Christmas fell from 77% in 2005 to 73% in 2007 and to 62% in 2009, according to the Stevens, Pa., While Christmas remains the holiday that sparks the most greeting card sales, fewer people send cards each year, according to Unity Marketing.

Retail 98
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Are You Reading This On A Mobile Device?

Small Business Mavericks

I can’t say I’m surprised at this, because ever since the digital transition changed television as US watchers knew it in 2009 they’ve been telling us the bandwidth that had been occupied by analog tv channels would be used for increased data transmission.

Mobile 96