Direct Marketing Observations

DECEMBER 24, 2009

For companies and corporations, I’d say that 2009 was the year of listening and learning what social media is and what social media can do. But you know what? Yes 2010 will be the year that a lot of companies start to put rubber to the road, but the fact of the matter is that 2010 will be the year of… Share this Post.

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Social Media Company 148

Direct Marketing Observations

JANUARY 6, 2010

1) A September 2009 MarketingProfs survey of B2B and B2C marketers found that the marketing tactics most often used on social sites are not necessarily the best ones. Well anyway, I wanted to start the first week of the new year with some things you might have missed that are worth sharing. BTW she mentions one of my posts.

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Direct Marketing Observations

FEBRUARY 21, 2012

“Return on investment on social media activities has been challenging to most companies in 2009. First, it freaks people out and then, it spurs people into action. 2 years ago, We stopped blowing on the reflection of our social media selves in the mirror and wanted to get serious about measuring social.

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Data Social Media Radian6 ROI 197

Direct Marketing Observations

JANUARY 14, 2010

6) I know lists and to 10′s are all subjective and don’t hold a whole lot of water, and I was even nominated for this one, but here is Invesp’s Most Influential Online Marketers of 2009 It’s a nice list of folks that at the least are worth following on Twitter. Check out this collective experiment in brand perception.

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Direct Marketing Observations

DECEMBER 19, 2011

I think I might have predicted in 2009 that Twitter would be making money by now as well… Le Sigh. Does that count as truly making money? The problem? Would you pay 5 bucks a month to use Twitter? Would you pay to advertise on Twitter? That’s my point.

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Direct Marketing Observations

JUNE 21, 2010

In recent months, Marc was nominated as one of the top 100 online marketers of 2009, has won a Hermes creative award for co-creating a Tweet Town Hall on healthcare, and has been recognized as one of the top social media strategists to look out for in 2010.

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Direct Marketing Observations

FEBRUARY 25, 2011

Look at the change in revenue from 2009 to 2012 in the US alone! What’s not surprising though was that the primary driver of the change in projected spending is because of greater ad spending on Facebook. In 2011, its global presence is something multinational advertisers can’t ignore.”. These numbers just blow me away.

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Facebook Social Networking Widget Advertising 178