Buzz Marketing for Technology

article thumbnail

The End of Traditional Marketing

Buzz Marketing for Technology

In 2009 Forrester issued a report that outlined the world of interactive marketers in the digital space. And, like the contemplations of communication theorist Marshall McLuhan, they have taken on new meaning with the collision of traditional and digital marketing strategies.

Marketing 243
article thumbnail

Facebook Advertising for Dummies (Wiley)

Buzz Marketing for Technology

And according to a study by Neilsen on Facebook Ads there is much better awareness, ad recall and best of all purchase intent when your friend “likes&# or mentions a company to you via Facebook.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Facebook can’t be stopped and here’s why!

Buzz Marketing for Technology

In my Top 10 B2B Marketing Predictions for 2010 blog post last year I called that day to be February 14, 2010 (betting on the social activity that the holiday brings) but I was actually 2 months late – the first time Facebook surpassed Google was on Christmas day 2009.

Facebook 260
article thumbnail

You can’t Restructure your Way to Transformation

Buzz Marketing for Technology

Right now strategy is about projects going on in 2009 to stay relevant! But in 2009, 100% of your projects can’t simply be incremental Box 1’s, because the world is changing. And strategy is really about Box 2 and Box 3. Strategy is about creating leadership in the year 2030. Box 1 is about closing the performance gap.

Project 100
article thumbnail

What a Trifecta of a Year!

Buzz Marketing for Technology

Last year I wrote about how some weeks are hard to top and how lucky I was to have launched my first book – Facebook Marketing for Dummies (Wiley) with my co-author Rich Krueger, and I was nominated for BtoB Marketing Magazine’s (a Crain’s publication) list of the Top 25 BtoB Marketers of the Year 2009.

B2B 177
article thumbnail

Social CMO – Will CMO’s miss this opportunity?

Buzz Marketing for Technology

Let me explain… 2009 was the year Social hit its tipping point and from here on out we will never be able to go backward. CMO’s have one of the most unique opportunities in front of them that they have ever had and I wonder if they will be able to capitalize on it.

Web 2.0 109
article thumbnail

Making Sense Out of All this Data!

Buzz Marketing for Technology

2009 Report on American Consumers 3.6 Ok I admit it I am a bit of a data geek but I cant help myself when I see stats like this in a recent study titled How Much Information? zettabytes of total information used by Americans in their homes far exceeds storage or transmission capacity.

Data 100