Brand Monitoring: Where Are They Now?
Net-Savvy Executive
APRIL 1, 2011
Cymfony Acquired in 2007 by TNS, which was acquired by WPP in 2008. Power & Associates in 2008. Visible Technologies Still doing what they do. The first report in the space was Peter Kim's Forrester Wave: Brand Monitoring (September 2006), which introduced us to seven companies: Biz360 Acquired by Attensity in 2010.
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