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| | NET-SAVVY EXECUTIVE
APRIL 1, 2011 Brand Monitoring: Where Are They Now?
Cymfony Acquired in 2007 by TNS, which was acquired by WPP in 2008. Power & Associates in 2008. Visible Technologies Still doing what they do. Back-channel emails are a wonderful thing. couple of CEOs have pointed out how few of the vendors ever featured in Forrester's reports on social media analysis are still independent. So, in the spirit of the filmmaker who's not sure how to end a movie, let's roll the "where are they now?" Brandimensions Folded into its BrandProtect sibling in early 2009. Cymfony is now part of WPP's Kantar Media. Umbria Acquired by J.D.
| | MASHABLE.COM
OCTOBER 27, 2010 Top 10 Reputation Tracking Tools Worth Paying For
Home Social Media Business Entertainment Tech Web Video Dev & Design Apple Mobile Social Good Jobs Social Media News Twitter Facebook Foursquare YouTube MySpace Google Microsoft Humor & Culture Now Trending : HOW TO: Optimize Your Social Media Marketing Strategy December 29, 2008 Dan Schawbel View Comments Top 10 Reputation Tracking Tools Worth Paying For email share email share Do you like this story? Visible Technologies Visible Technologies offers two different services. Dan Schawbel is the author of Me 2.0: You might want all three. thanks! thanks!
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| | WWW.WEB-STRATEGIST.COM
OCTOBER 3, 2010 The Fifteen Classes of the Social Business Software Suite (Q4, 2010)
The social software space has ballooned into a disparate set of technologies, data types, and over 1000 vendors confusing buyers. Frequently mentioned vendors include Radian6, Alterian, ScoutLabs, Visible Technologies, Cymfony, there are over 145 known vendor s. See how I segment these vendors into specific sub classes. The most common vendors include Gigya and Janrain.
| | WWW.PAMIL-VISIONS.NET
OCTOBER 31, 2010 100 Media Monitoring Tools for PR
The Verismo methodology captures the essential elements of successful communications: Visibility, Reputation, Influence and Sentiment. Power’s technology provides multiple levels of analysis, creating a broad, yet detailed view of the conversation landscape. Jive enables real-time visibility of competitor issues and commentary. Discover product gaps and vulnerabilities. Cheers.
| | CITIZEN MARKETER 2.1
SEPTEMBER 1, 2009 Marketers Beware the Age Wave
There are also online monitoring services available from companies such as Radian6, Techrigy, BuzzStream, Nielsen, Visible Technologies, Meltwater News and Cymfony (more on this topic in a post that John and I did on ReadWriteWeb ). Connect on Facebook and other popular culture social media technologies, and create your own social network. Citizen Marketer 2.1 92, 62 and 78.
| | CITIZEN MARKETER 2.1
DECEMBER 21, 2009 The Semantic Web: A Treasure Trove for Marketers
Two technologies in particular (natural-language search and content enhancement) promise to bring companies much closer to their customers and deliver to consumers more relevant content than ever before. What they wont return is a list of companies using semantic technologies, unless those companies websites scream it in the title, header, or body text. Citizen Marketer 2.1 It he.
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WWW.JONSAMSEL.COM 250 Essential Social Media Tools
| WEDNESDAY, NOVEMBER 3, 2010
Tools and technology
change like the wind — and new players come and go so quickly. Jon Samsel Social media, SEO, marketing and writing Home Bio Books Portfolio Login 250 Essential Social Media Tools Comprehensive social media (brand) monitoring & performance optimization can be a daunting task. To be effective, smart marketers should have a wide array of tools at their disposal — tools that are not always exclusive to ’social media’ tools per se. For example, SlideShare is a hidden marketing jewel. Google is another wonderful source of free social data. MORE >>
DIGIGEN The Four I-Steps to Becoming Part of the Community
| TUESDAY, FEBRUARY 9, 2010
Followed by matching these demographics across social media tracking tools such as Visible Technologies
. This is a normal occurence as an avid monthly reader of the magazine. don’t always agree with everything they say, quite often I feel they don’t go far enough. However, a recent post from them about “Switch got me thinking about how brands can really use communities by brandsourcing into the community. would guess this is the reverse of crowdsourcing, but is about crowds/communities using brands to help solve a problem. Incremental innovation at best. MORE >>
CITIZEN MARKETER 2.1 Hey AT&T, if it Ain't Broke.
| MONDAY, FEBRUARY 8, 2010
There isn't a whole lot of data/news available that sheds light on this issue, but I seem to recall a press release awhile back that indicated AT&T uses Visible Technologies
monitoring platform for some listening. months ago Pistachio Updating the Enterprise Microsharing Tools Comparison - Pistachio Consulting published one of the first comprehensive surveys of the enterprise microsharing tools market in fall 2008
. Citizen Marketer 2.1 Useful information on how to add "social" into your marketing mix with measurable results. promise it will be worth your while. MORE >>
MY CREATIVE TEAM THINKING Stand By Your Brand
| THURSDAY, JUNE 11, 2009
Blake Cahaill, senior vice president at Visible Technologies
, speaks to this today in a column for Marketing Daily. percent between June 2008
and January 2009. With apologies to Tammy Wynette , who warbled the song, Stand By Your Man , now is the time to stand by your brand. If you don’t, someone could hijack it or do it irreparable harm. Prior to the rise of the Internet, marketers had a reasonable amount of time to respond to misinformation being spread about their brands. That was in the day of the daily newspaper. You can’t afford to ignore it. percent. MORE >>
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