The bus to Hawaii: Marriott boosts Hawaii Bookings 40% with event.
Akamai Marketing
MARCH 9, 2009
The campaign, a road tour, dubbed the “Spirit of Aloha” includes Hawaiian travel and tourism executives, 3 dancers & 2 musicians on loan from the Polynesian Cultural Center as well as Maui’s Camile Velasco of American Idol fame. Maybe travel and tourism will will be the next segment to utilize the power of event marketing.
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