Adam Sherk

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Press Release Optimization Checklist and Tips

Adam Sherk

Todd Defren published a useful checklist back in 2008 and Lee Odden, probably the strongest advocate, has written multiple posts such as Essential Press Release Optimization Tips. Some of the research tools have changed but the fundamentals for optimizing the headline, body text and links are largely the same.

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Pew Research Survey: Findings on Search Engines, Social Networks.

Adam Sherk

Search Engines 34% of the public now use search engines to find news at least three days a week, up from 19% in 2008. The content on search engines and social media gets a little lost among all the stats and charts so I thought I’d summarize that data here.

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So Far so Good for Seattlepi.com

Adam Sherk

million in April 2008 (source: Omniture). Keeping pace after an 80% reduction in staff is a good sign, although we don’t how well they monetized the April 2009 traffic compared to April 2008. In April, its first full month of operation, seattlepi.com had 4.3 million unique visitors, up 1.6% Total page views for the month were 37.3

Hitwise 100
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The Most Popular News Sites on YouTube

Adam Sherk

There is also a BBC World News America channel but its most recent video is from 2008. There is an MSNBC.com profile (called msnbcReporter ) that has not been updated since 2008. So I wonder if BBC has stopped maintaining its news channels on YouTube. 4) I also could not find a current channel for MSNBC.

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Social Media Visitors More Loyal But Still a Very Small Percentage.

Adam Sherk

For a social media presentation at the Publishing Business Conference earlier this year I surveyed 12 major magazine sites that Define works with, and found that in 2008 social media referrals ranged anywhere from 0.6% Even just a year ago the majority of news sites were barely dabbling with things like Twitter – now most have Twitter mania.

Hitwise 124
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5 Ways to Deal with Seasonal Dips in Search Engine Traffic

Adam Sherk

The best measuring stick for August 2009 is August 2008, not the months that preceded it. Major stories that emerge (such as Michael Jackson or the health care debate ) can bring large spikes in search traffic, but it’s common to see the numbers drop after May and not pick up again until September.

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Survey: Twitter Less than 1% of Traffic to Newspapers and.

Adam Sherk

I looked at referral data for 2008, 2009 and 2010 to-date and for comparison also included Facebook and Digg. The surveyed group included a mix of sites covering general and breaking news as well as specific topics such as lifestyle, sports or entertainment. Here are the group averages: To-date in 2010 Twitter represents an average of 0.7%

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