Akamai Marketing

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Social Media Complainers – your new BFF's

Akamai Marketing

My favorite tidbit of info: 68% of consumers who posted a complaint or negative review on a social networking or ratings/reviews site got a response. Now, recent news gives us empirical evidence about the opportunities businesses have with complainers. Of those, 18% turned into loyal customers and bought more. Holy SCHMOLY!

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What the ComScore Digital Year in Review means for small biz marketers

Akamai Marketing

While this crowd is hardly the “early adopters&# crowd, if you are marketing to boomers or anyone in retirement age, this data suggests that increasing your visibility on social networks is increasingly important. All Rights Reserved.

comScore 156