Sprout Social

FEBRUARY 16, 2023

Executing on a social media marketing strategy is like completing an obstacle course. Managing social through down markets requires an additional layer of focus, rigor and empathy. Keep reading to find out what you need to know to successfully navigate social media marketing through times of economic contraction.

Social Media 110

Social Media Atlassian Marketing Team 110

Mindjumpers

JULY 18, 2012

Social media is ultimately about establishing relationships. Using social media for employer branding and recruitment provides the following benefits: An opportunity to enter into dialogue and engage/attract potential candidates. You can read more about how to implement a social media policy in our previous blog post.

Social Media 249

Social Media Brands Policies How To 249

Socialmedia.biz

JUNE 26, 2020

Growth of the gig economy and social media. When the recession hit in 2008 , it saw the birth of freelancing apps, such as TaskRabbit and online storefronts like Shopify. As social media platforms started to grow, so too did a new form of employment. Social media has many roles.

Social Media 108

Social Media Posterous Patterns Policies 108

Adam Cohen

JULY 19, 2010

Marc Meyer and Jason Breed have done an amazing job over the last year plus bringing in some highly respected and social-media-knowledgeable folks like Chris Brogan , Amber Naslund , Beth Harte and Jason Falls. When combining social media with other interactive marketing practices, the results can magnify both.

Social Media 219

Social Media Disqus Web 2.0 Retail 219

Adam Cohen

JULY 12, 2010

But those same companies need to leverage, not ignore, that insight available when fusing social media into the marketing mix they already have. People are the fuel behind social media, which is really just tools and tactics. Do they use social platforms and if so, how often and why?

Research 265

Research Social Media Marketing Retail 265

The Marketing Blog

MAY 27, 2008

Home About In the Media Social Media Scores over Mass Media Again Social Media and Blog Camp – Courtesy Delhi Bloggers Bloc May 27, 2008.12:38 July 18-19 2008 Jump to Comments I discovered the news about proto.in 2008 , proto july 18-19 , proto.in 38 pm Proto.in Theme: Pressrow.

Web 2.0 100

Web 2.0 Startup FeedBurner Eventful 100

Justin Levy

MAY 11, 2010

Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking Still Think Social Media Is A Fad? Written on May 11, 2010 by Justin Levy in social media , stats , video 19 Comments - Leave a comment! A recurring topic seems to be whether or not social media is a fad.

Social Media 199

Social Media RSS Feed Reader Creative Commons 199

Almost Savvy

JULY 20, 2010

Posted by Irene Koehler in Blogging , Facebook , LinkedIn , Social Media , Twitter on July 20, 2010 | 15 responses Does it ever feel that there is a non-stop downpour of Facebook posts, YouTube videos, Twitter tweets, LinkedIn connections and blog posts? 15 Responses to “Social Media Stats – It’s Raining Content!&#

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Social Media Content LinkedIn Lijit 228

The Marketing Blog

DECEMBER 10, 2009

Home About In the Media Entrepreneurial resources Enterprise 2.0 35 pm Criticising Social Media ? Jump to Comments Criticizing social media ? Understand Social Media as a Philosophy and its application as a Culture. Criticising Social Media ? Conversations December 10, 2009.10:35

Social Media 138

Social Media Web 2.0 Startup Case Study 138

Buzz Marketing for Technology

JULY 24, 2008

On June 11, 2008, leading authorities on the World Wide Web will gather at Rensselaer Polytechnic Institute for an old-fashioned debate with a social media twist. Copyright © 2008 Rensselaer Polytechnic Institute. Tetherless World Constellation Web Site. 110 8th Street, Troy, NY 12180 (518) 276-6000.

Eventful 176

Eventful Policies Wikipedia Collaboration 176

Direct Marketing Observations

OCTOBER 28, 2010

I worry about the expectations that some people have for social media success versus the actual results. In some cases, we the consultants and champions of social media are just as bad and as guilty as the snake oil salesmen in pumping up and promising instant, magical results from social media.

Social Media 189

Social Media Consultant SEO Training 189

Akamai Marketing

MARCH 31, 2011

The quicker the response, the happier the complainer and the more impressed the social media listeners are. Give them a private way to stay in touch (so they can voice their concerns to their new friend on the inside as opposed to using social media). What’s your social currency? But not really.

Social Media 188

Social Media Klout Policies Forums 188

Webbiquity SMM

JANUARY 7, 2011

Social media marketing has progressed from radical new idea to widely adopted practice in a remarkably short period of time. Just 5% of Americans said they were familiar with Twitter in 2008; by the fall of last year, that figure was 87%, and Twitter is now adding 300,000 new users per day. Social media will become targetable.

Trends 187

Trends Social Media Marketing Technorati 187

The Marketing Blog

FEBRUARY 4, 2010

Home About In the Media Enterprise 2.0 53 pm Preventing Social Media Spam Jump to Comments Image by Josh Russell via Flickr Sometimes it feels really sorry to see the tactics of a select group of folks in the name of using Social media as a Conversation Medium !

Social Media 138

Social Media Web 2.0 Startup Flickr 138

Firebelly

APRIL 18, 2011

Below are 5 social media must-reads from last week that we wouldn’t want you to miss. HOW TO: Get the Most Out of Advanced Social Media Search. By Ann Smarty Social media search — the ability to tap into thousands of real-time updates — has long been a hot topic. As was 2009 and 2008.

Social Media 184

Social Media Foursquare ROI LinkedIn 184

Taylor Marek

JUNE 28, 2010

Home About Contact Archives Testimonials Speaking Podcast Chat LIVE Social Media Vault My Inner Circle Plugins eBook Hire Me Social Media Cheat Sheet June 28, 2010 by Taylor Marek Have you ever wanted a cheat sheet when it comes to utilizing Social Media for your business? Click here to cancel reply.

Social Media 119

Social Media Avatar Case Study WordPress 119

Socialized

JANUARY 22, 2010

Social media, particularly its use in business communications, is still in its early days, and like anything new and different, there’s plenty of mythology surrounding it. Perhaps social media is not a part of the company’s communication strategy. Social Media Communication Is Informal.

Social Media 214

Social Media MySpace Sharepoint comScore 214

Techipedia: Tamar Weinberg

MARCH 16, 2008

When: Tuesday, March 18, 2008 at 8PM until 12AM. As Seen In… Social Media Backtype Brightkite Business Exchange DailyBooth del.icio.us Buzz YouTube Tamar Weinberg is a social media enthusiast with a passion for all things tech and productivity. What: A charity party.?

MySpace 100

MySpace Handbook Yahoo StumbleUpon 100

Mindjumpers

SEPTEMBER 29, 2010

She has previously worked at Media at Inter IKEA Systems in Sweden. Her main focus is personal branding in social media. Due to the financial crises back in 2008, many companies have been forced to cut back on expenses, budgets and more specific the marketing budgets. Almost every company has done so.

Social Media 207

Social Media Disqus Fashion Education 207

SocialFish

JANUARY 11, 2011

Looking at the speakers, I’d love to hear from Stephanie Schierholz, the social media manager for NASA–what a cool job! and Joe Rospars, founding partner & creative director at Blue State Digital who famously served as Obama’s new media director during the 2008 campaign. Should be interesting.

Eventful 184

Eventful Upcoming Social Media Social Graph 184

Taylor Marek

OCTOBER 26, 2009

Home About Contact Archives Testimonials Speaking Podcast Chat LIVE Social Media Vault My Inner Circle Plugins eBook Hire Me Need Social Media Coaching? What does this have to do with Social Media? Then I attended New Media Expo 2008. SOCIAL MEDIA! What about Social Media?

Social Media 157

Social Media Blogosphere Avatar WordPress 157

Justin Levy

OCTOBER 12, 2009

Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking Determining Social Media ROI Written on October 12, 2009 by Justin Levy in business , business strategy , ims09 , inbound marketing , marketing , marketing strategy , roi , social media , social media strategy , video 19 Comments - Leave a comment!

ROI 140

ROI Social Media Analysis Discount 140

Oktopost

MAY 11, 2020

The COVID-19 outbreak has devastated the global economy in ways not seen since the recession of 2008. Social media offers a multi-functional and useful channel for communications. But how does social media fit in a business continuity plan? And why does social media hold the potential to be your saving grace?

Social Media 76

Social Media How To Social Media Management Organization 76

Firebelly

APRIL 22, 2011

In fact, when researching podcasts for this article, it was tough to find quality podcasts that have an episode more recent than 2008. I’ve personally given podcasts another shot and I’ve found there’s a lot of quality ones relevant to the social media industry. Oh, but don’t call it a podcast.

Social Media 174

Social Media Hosting Industry Engineering 174

SocialFish

NOVEMBER 12, 2010

He has been writing about this and other career-related topics for BrainTrack since 2008. Due to a large number of associations and other organizations using social media such as YouTube, Facebook, and Twitter for marketing campaigns and public relations, employers are increasingly seeking those who have social media knowledge and skills.

Organization 229

Organization Social Media Social Media Management Skills 229

Firebelly

FEBRUARY 24, 2010

Digitalia | Indianapolis Social Media Marketing « 5 Facebook Stories From This Week You Need To Read | Main | Firebelly Work: J.C. This represents a six percent increase over the 2008 study. 86% of these blogs (93) link directly to a corporate twitter account, a 300% increase over the 2008 study.

Social Media 165

Social Media Twitter Paid Search Study 165

The Marketing Blog

SEPTEMBER 28, 2009

Home About In the Media Royal Challengers Bangalore Fanatic Fans Challenge Basics of Search engine optimization (SEO) September 29, 2009.11:01 Having said that the ripples in the social media wave created by many Indians involved are ensuring that Social Media is taken to the next level.

Social Media 131

Social Media Web 2.0 Alltop Wiki 131

Firebelly

AUGUST 17, 2011

Barack Obama has long been considered the politician to lead the way with social media. According to a 2008 New York Times article , Obama is the first president to truly understand social media. Thomas Jefferson used newspapers to win the presidency, F.D.R. used radio to change the way he governed, J.F.K.

Foursquare 145

Foursquare Social Media Cost Engagement 145

Buzz Marketing for Technology

MARCH 9, 2010

The question is – What is the appropriate level of budget to support social media for a B2B company? First was the post on the Media Budget Ratio (MBR) for a B2B company. Related posts: The 4 P’s to Social Media Marketing Ok ok – based on the great response I got. What’s your Social Media diet?

B2B 198

B2B Social Media Marketing Survey 198

Taylor Marek

DECEMBER 21, 2009

Home About Contact Archives Testimonials Speaking Podcast Chat LIVE Social Media Vault My Inner Circle Plugins eBook Hire Me My Social Media Vault December 21, 2009 by Taylor Marek For those interested, yes, I finally have my first product to offer this industry. It all started in 2008 at the New Media Expo.

Social Media 101

Social Media Case Study Avatar WordPress 101

Justin Levy

NOVEMBER 29, 2009

Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking Is Social Media A Fad? Written on November 29, 2009 by Justin Levy in social media , stats , video 29 Comments - Leave a comment! How do you change the minds of those who think social media is just a fad?

Social Media 133

Social Media Delicious Case Study MySpace 133

Almost Savvy

NOVEMBER 1, 2009

Recently, at BlogWorld in Las Vegas, one of the nicest guys in Silicon Valley, Michael Brito , shared some of the principles he feels are central to effectively using social media for business. Your turn: Which brands or companies do you see “doing social media&# right?

Social Media 157

Social Media Tips Lijit Reputation 157

Ignite Social Media

SEPTEMBER 16, 2021

If you’re an OG in the social media marketing business, there’s little doubt that you don’t remember the Social Technographics Ladder created by Jeremiah Owyang , Josh Bernoff and Charlene Li when they worked at Forrester Research. . Enter the Social Technographics Ladder. Social Technographics Today .

Survey 148

Survey MySpace Microsoft Social Media 148

Techipedia: Tamar Weinberg

DECEMBER 15, 2010

Is your company’s social media strategy really working? Whether you feel that you’ve maxed out the potential of your current social media efforts or you feel like nothing you do is really helping, it’s time to step up your game. Sell Through Social Media. Your staff members do.

Social Media 249

Social Media Strategy How To Foursquare 249

Techipedia: Tamar Weinberg

DECEMBER 2, 2008

I’m taking two seminar courses at school this term, and they each resemble a particular form of social media. Tagged as: blogs , college , forums , law school , seminars , social media , vbulletin , wordpress { 2 trackbacks } What Can I Do For You, Commentators? | is to web 1.0. Again, super post!

Social Media 189

Social Media Class Forums Microblogging 189

Justin Levy

JANUARY 4, 2010

Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking Social Media Jungle at CES Written on January 4, 2010 by Justin Levy in conferences , social media 2 Comments - Leave a comment! Social Media Reputation, Dave Taylor 9:45-9:55 a.m. 9:00-9:10 a.m.

Social Media 100

Social Media Hosting Conference Creative Commons 100

Almost Savvy

NOVEMBER 7, 2009

A key part of a successful social media business strategy is identifying those with influence and an interest in your brand, and then finding a way to engage them turning them into fans and evangelists. To learn more about how Cirque du Soleil is using social media, I spoke with Cirque Social Media Manager, Jessica Berlin.

Social Media 145

Social Media Lijit Reputation LinkedIn 145