Convince & Convert

APRIL 20, 2010

Last week, I co-published a white paper with Chris Baggott , the CEO of Compendium Blogware (I’m on their advisory board). The free “Blogging’s Long Tail Approach&# white paper is devoted to describing this notion of blog content breadth, and its impact on search term selection, and search term optimization.

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Hitwise Content Blogger Consultant 117

Convince & Convert

JUNE 10, 2012

But in almost every case, the evidence that social media “works” is based on aggregate, anonymous data. Instead, the software titans bought the ability to combine social behavior with their existing database and CRM suites to create a true end-to-end social CRM solution. The New Social CRM Big Three.

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Social CRM Hubspot HootSuite API 128

Convince & Convert

MAY 27, 2010

Let’s say you have a white paper for download on your site. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. If you use Wufoo to power your forms, you can hook up Flowtown to investigate, score, and sort your form submissions, and then alert you based on custom business rules.

Consultant 123

Consultant Metrics Social Media Social CRM 123

Convince & Convert

APRIL 28, 2010

Finding Your Influencers As noted in the study, the notion of true 1:1 marketing via social media is a bit of a fallacy. It’s really only possible in a reactive sense via social CRM, where individual complaints or questions can indeed be handled.

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Social Media Strategy Influencer Social CRM 149

Convince & Convert

MARCH 23, 2010

Humanize Your Blog Remember, it’s a blog not a white paper, and a key differentiator is personality. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. State Indicator – Turns orange when you’re in that section 2. All rights reserved.

Social Media 120

Social Media Strategy Consultant RSS 120

Convince & Convert

SEPTEMBER 21, 2010

eduGuru Links of the Week for November 14th, 2008 |.eduGuru The 6 Dangerous Fallacies of Social Media – You may have heard of social media. However, a lot of people making that news have created expectations and beliefs about social media that aren’t true. There’s been a bit of news about it recently. .&#

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Social Media Strategy Consultant Web 2.0 151

Convince & Convert

MAY 19, 2010

link] John White Paper Discoverable, Interactive, Shareable – Russ Henneberry on Content Marketing. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. No surprise, these posts get great exposure–everyone is sharing them like crazy with their network because they are involved!

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Social Media Strategy Consultant Social CRM 139